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Marketing Manager

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💎 Seniority level: Manager, 4 or more years

📍 Location: United States

🔍 Industry: Healthcare

🏢 Company: Interwell Health

⏳ Experience: 4 or more years

🪄 Skills: Project ManagementContent creationCollaborationMarketingDigital Marketing

Requirements:
  • Bachelor’s degree required; advanced degree or certification preferred.
  • Concentrations in Management, Marketing, or Communications preferred.
  • 4 or more years of experience in marketing, with experience in communications or digital communications.
  • An analytic and strategic approach to marketing communications planning tied to metrics.
  • Experience with email marketing platforms (SFMC/Marketo/Hubspot).
  • Multi-channel marketing campaign execution experience.
  • Direct experience managing agencies and consultants.
  • Proficiency in word processing, spreadsheet, presentation, and email applications.
  • Self-motivated with a performance-driven attitude and desire to learn.
  • Strong creative problem-solving and strategic thinking skills.
Responsibilities:
  • Executes marketing and communication campaign plans including campaign tactics, creative assets, and overall messaging.
  • Delivers targeted B2B communication initiatives, including content creation, newsletters, email communications, and intranet updates.
  • Executes provider and payer-facing events and webinars, including content development and communication plans.
  • Measures campaign performance and identifies opportunities for improvement.
  • Strengthens adoption and retention of the Interwell Health brand through clear messaging.
  • Facilitates execution of creative assets with detailed project briefs.
  • Cultivates relationships with internal stakeholders and supports the Senior Marketing Manager.
  • Champions brand guidelines and ensures adherence to company standards.
  • Assists with various B2B marketing projects as needed.
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