Integrated Marketing Manager, Product Campaigns

View full description

Requirements:

• 7+ years experience in marketing, preferably in integrated marketing or product marketing roles within the tech industry.
• Strong track record of managing integrated campaigns, launching products successfully, and driving measurable impact through marketing.
• Strategic thinker with experience in writing marketing briefs and collaborating with cross-functional teams to ensure execution aligns with objectives.
• Understanding of marketing channels and how to best activate them for product campaigns.
• Data-driven mindset, with the ability to leverage insights and analytics to inform decision-making and campaign optimizations.
• Excellent communication and project management skills, adept at prioritizing tasks in a fast-moving environment.
• Highly organized, with a passion for process improvement and campaign execution excellence.
• Proficiency in Google Workspace and Slack, with bonus experience in Asana or other project management tools.

Responsibilities:

• Manage the development and execution of integrated product marketing campaigns that drive brand awareness, engagement, and consideration at every stage of the marketing funnel.
• Manage campaign planning and execution, ensuring all deliverables are aligned to business objectives, are on time, and optimized for performance.
• Serve as a liaison with product and product marketing teams to ensure product accuracy, oversee product messaging, and drive the development of microsites to support go-to-market initiatives.
• Support marketing brief development, ensuring clarity in objectives, audience insights, and strategic alignment across all stakeholders.
• Collaborate closely with cross-functional teams including Product Marketing, Brand, PR, Content, Social, Lifecycle Marketing, Paid Media, and Analytics to drive cohesive GTM strategies that maximize the reach of our integrated campaigns.
• Maintain and oversee integrated marketing calendars, tracking key milestones, go-live dates, and any shifts in timing while ensuring clear communication across teams.
• Analyze post-campaign performance, delivering insights and strategic recommendations to optimize future campaigns and refine GTM approaches.
• Leverage consumer and industry research to inform campaign strategy, messaging, and execution.
• Be a champion of Upwork’s brand and products, ensuring that messaging and storytelling align with Upwork’s mission and resonate with our customers.