Customer Marketing Manager (Enterprise Healthcare Software)

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Requirements:

• 5+ years of marketing experience, ideally in a B2B SaaS environment
• Willingness and ability to travel to events throughout the US for customer events, including some overnight travel may be required throughout the year.
• Strong project management skills, with the ability to handle multiple initiatives simultaneously and prioritize in a fast-paced environment.
• Excellent written and verbal communication skills, with a proven ability to create impactful marketing content and sales enablement materials.
• Results-oriented marketer proficient in using HubSpot or related CRM to analyze marketing data, metrics, and KPIs to evaluate success and inform decision-making.
• Passion for connecting with and understanding customers
• Demonstrated experience working cross-functionally with Customer Success, Account Management, Product, and other Marketing teams to drive customer retention and expansion.

Responsibilities:

• Develop and execute Authenticx's customer marketing strategy to drive customer retention and expansion.
• Build rapport with customers to increase customer advocacy, tell their stories, and drive revenue opportunities.
• Manage and execute customer events and groups, including our annual summit and Customer Advisory Board, to drive engagement, community, and expansion
• Develop and execute customer marketing programs through a variety of channels, including email, events, webinars, direct mail, and account-based marketing
• Identify and leverage Authenticx’s biggest advocates to develop customer referrals, testimonials, and case studies
• Create impactful customer emails, including automated workflows, to drive adoption, retention, and renewal
• Collaborate cross-functionally to develop collateral, campaigns, experiences, and for Authenticx’s customer base
• Track and analyze program performance, effectiveness, and ROI. Use data to inform strategy and next steps.