Customer Marketing Manager

Posted about 22 hours agoViewed

View full description

💎 Seniority level: Manager, 4+ years

📍 Location: United States

🔍 Industry: Software Development

🏢 Company: StarRez👥 251-500💰 Private about 3 years agoConsulting SaaS Property Management Software

🗣️ Languages: English

⏳ Experience: 4+ years

🪄 Skills: Project ManagementCross-functional Team LeadershipCommunication SkillsAnalytical SkillsCollaborationMarketingStrategic thinkingCustomer SuccessSaaS

Requirements:

4+ years of experience in Customer Marketing or related roles in a B2B SaaS company
Passion for understanding and building relationships with customers, and a deep appreciation for how their stories can drive business success
Strong understanding of customer engagement, community building, and advocacy strategies

Responsibilities:

Manage the strategy, execution, and optimization of customer events
Launch & refine a Customer Advocacy Program to encourage brand evangelism
Infuse the voice of the customer into broader marketing initiatives

Apply

Related Jobs

Apply

🔥 Sr Customer Marketing Manager

Posted 6 days ago

📍 United States, Canada

💸 128000.0 - 165000.0 USD per year

🔍 Software

🔧 Requirements

At least 8-10 years of experience in customer and digital marketing, with 5+ years in a software company, targeting IT, Security, DevOps in large enterprises
Demonstrable experience in customer segmentation, journey planning, working with utilization data to create actionable programs
World leading collaboration skills (predominantly in a remote environment), to drive cohesion in the various teams that touch the customer’s experience
Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future activities
Hands-on experience with Salesforce, Marketo, and ideally CDPs (e.g. Segment) and ABM Platforms (e.g. 6sense).
Knowledge of Customer Success platforms like Gainsight and Planhat, and Sales enablement and outreach tools (Seismic, Outreach) a bonus.

💡 Responsibilities

Develop the strategy for Cribl’s customer marketing (comms, promotions, new programs) in line with maturity models, CRM, and utilization data – closely collaborating with Customer Experience, Product Marketing, Technical & Community Marketing, and Alliance Marketing.
Define plays to help existing customers see the potential of other products in our portfolio (including new product introductions); to introduce new stakeholders in other functions to our products; and to drive retention
Own and achieve Customer Marketing contribution to pipeline and revenue goals, through data-driven models
Establish and continually optimize measurement frameworks, partnering with Marketing Operations on appropriate multitouch influence and sourced models
Drive clear visibility into customer interest, via tools like Salesforce, Marketo, 6sense, to provide actionable reporting to Sales teams & Customer Experience
As an individual contributor, write comms, but also orchestrate content creation (web content, webinars, demos) for programs across teams, and interlock with channel owners (email, webinar, advertising, website including personalization, events) for seamless execution and reporting of programs and campaigns
Inject insights and outputs into segmentation models for cross-team focus
Establish always-on digital merchandising (via channel owners) of Community resources, roadshows, learning resources for maximum impact and utilization

Project ManagementSQLData AnalysisSalesforceCross-functional Team LeadershipContent creationREST APICommunication SkillsAnalytical SkillsCollaborationSEOAgile methodologiesExcellent communication skillsData visualizationStakeholder managementDigital MarketingCRMCustomer supportCustomer SuccessSaaSBudget managementA/B testing

Posted 6 days ago

Apply

🔥 Sr. Customer Marketing Manager - Advocacy & Retention

Posted 14 days ago

📍 USA

💸 80000.0 - 85000.0 USD per year

🔍 SaaS or technology industry

🏢 Company: Quilt Software LLC

🔧 Requirements

3-5 years of B2B customer marketing experience
Proven track record of driving measurable results through customer marketing programs
Experience building and scaling customer advocacy programs
Strong content creation and storytelling abilities
Proficiency in HubSpot or similar marketing automation platforms

💡 Responsibilities

Own and execute the customer advocacy program, including case study development, customer benchmarks and key data points, and success story narratives
Drive customer engagement strategy and execution through omnichannel approach including in-app communications, email campaigns, and direct mail programs
Lead Voice of Customer program including NPS measurement and improvement initiatives, as well as collaborating with GMs on our Customer Advisory Group program
Manage customer events program and communications, including virtual meetings, customer showcases, and community-building initiatives
Develop educational resources and work closely with our knowledgebase team
Execute, measure, and improve referral program strategy
Create compelling customer-focused content across various formats and channels
Monitor and maintain review scores at target rating

Project ManagementData AnalysisContent creationContent managementCustomer serviceData visualizationMarketingCRMCustomer supportCustomer Success

Posted 14 days ago

Apply

🔥 Senior Customer Marketing Manager

Posted 18 days ago

📍 United States

🧭 Full-Time

🔍 SaaS

🏢 Company: Cresta👥 101-250💰 $125,000,000 Series D 4 months agoAutomotive Customer Service Artificial Intelligence (AI)Intelligent Systems Retail Machine Learning Telecommunications Natural Language Processing Software

🔧 Requirements

7+ years of experience developing strategy, building and driving customer marketing programs at high growth SaaS companies
Experience scaling high-touch customer advocacy programs
Experience building the strategy, implementing, and managing a formal reference program
Experience with customer relationship surveys and using their results to influence strategy, roadmap prioritization, and advocacy programs
Experience driving customer engagement with major review sites like G2 and/or Gartner Peer Insights
Experience developing and overseeing customer-facing communication programs, campaigns, and sales plays that drive increased usage and value in existing products, as well as expansion pipeline and revenue
Ideal experience in software categories related to contact centers, customer experience and virtual agents
Domain knowledge of large language models and applications of AI in the enterprise
Experience in hyper-growth scale-ups

💡 Responsibilities

You will build and scale the customer marketing function at Cresta across the key focus areas of advocacy, references, reviews, and campaigns
You’ll develop a consistent pipeline of public customer stories, expressed across various mediums like written case studies, professionally produced videos, slides and sales collateral, and live event speaking opportunities
You’ll partner with Revenue Operations and CS to design and manage a scalable, programmatic customer reference program that helps our sales team win new business opportunities
You’ll launch customer relationship surveys to better measure our customer experience, identify areas of improvement in the Cresta transformation journey, and identify new advocates
You’ll partner with Product Marketing, Demand Gen, and our Customer Center of Excellence to develop customer communications and campaigns related to areas such as release marketing, expansion campaigns, and adoption programs
You’ll develop and run programs to drive public reviews of Cresta across sites like G2 and Gartner Peer Insights
You’ll partner with Field Marketing, Product Marketing and CS to execute a world-class Customer Advisory Board program designed to provide memorable networking, learning and feedback opportunities for Cresta’s most strategic customer leaders

Communication SkillsAnalytical SkillsCustomer serviceSales experienceMarketingStrategic thinkingCustomer SuccessSaaS

Posted 18 days ago

Apply

🔥 Customer Marketing Manager

Posted 25 days ago

📍 United States, Canada

🧭 Full-Time

💸 77600.0 - 96000.0 USD per year

🔍 SaaS

🔧 Requirements

3+ years in customer marketing or customer engagement
Strong writing and content creation abilities
Experience with customer communications and campaigns
Familiarity with marketing automation tools

💡 Responsibilities

Build and manage customer engagement initiatives
Gather customer insights for marketing strategies
Enhance self-service resources with teams
Shape customer communications and content strategy
Collaborate on lifecycle marketing campaigns
Measure and report impact of initiatives

Content creationContent managementCustomer Success

Posted 25 days ago

Apply

🔥 Customer Marketing Manager

Posted 3 months ago

📍 United States

🧭 Full-Time

🔍 B2B or edtech

🏢 Company: GiveCampus👥 51-100💰 $50,000,000 Private over 2 years agoInternet Education Social Network

🔧 Requirements

3+ years of experience driving customer marketing at a B2B or edtech organization
Experience working with a marketing tech stack that includes marketing automation (HubSpot experience is a bonus), Salesforce, and events marketing platforms
A penchant for making data-driven decisions where possible, but equally adept at trusting your gut, moving quickly, and making optimizations along the way
Strong written and verbal communication skills and demonstrate the ability to convey complex ideas effectively.

💡 Responsibilities

Support the development and execution of all GiveCampus customer marketing efforts, with an eye towards adoption, utilization, and especially cross-sell and retention.
Recommend and execute marketing campaign strategies and tactics that align with the company's business growth objectives. Provide reports on the performance of these campaigns, offering insights and recommendations for optimization.
Gain a deep understanding of the challenges and motivations of GiveCampus Partners and our products. Utilize this insight to develop and execute highly creative and relevant campaigns that enhance engagement, drive adoption, boost retention, and promote growth.
Drive engagement and outcomes by building content across various channels, including email campaigns, webinars, blogs, social media, and more.
Manage overall customer communications calendar and email template creation for the Partner Success team.
Spearhead a customer reference and referral program that supports a variety of marketing activities from thought leadership and PR to sales enablement and closing new deals
Manage and actively engage with our customer community to foster a positive and interactive environment.

Project ManagementData AnalysisSalesforceGoogle AnalyticsCross-functional Team LeadershipContent creationREST APICommunication SkillsAnalytical SkillsCustomer serviceSEOMarketingDigital MarketingCRMCustomer SuccessSaaSA/B testing

Posted 3 months ago

Apply

🔥 Senior Customer Marketing Manager

Posted 5 months ago

📍 New York

🧭 Full-Time

💸 130000 - 170000 USD per year

🔍 B2B tech software and digital assets

🏢 Company: Fireblocks👥 501-1000💰 Secondary Market 9 months ago🫂 Last layoff about 1 year agoCryptocurrency Blockchain Cyber Security

🔧 Requirements

5+ years of demand or customer marketing experience in B2B tech software.
Proven track record of developing and executing successful programs that deliver measurable results.
Analytical mindset focusing on data to drive decision-making and ongoing improvement.
Strong project management skills and experience influencing internal teams.
Self-starter with ability to work independently and prioritize tasks.
Excellent communication and interpersonal skills for building strong relationships.

💡 Responsibilities

Design and implement a customer advocacy strategy that prioritizes top and diversified customers, transforming them into brand ambassadors.
Work closely with marketing to incorporate customer voices into campaigns, content, and events.
Drive digital and in-person customer education and engagement programs including webinars and community events.
Contribute to the annual customer conference, SPARK, showcasing the company's vision and celebrating customer achievements.
Collaborate with customer operations to enhance communication and experience during customer journeys.
Develop and track metrics for measuring effectiveness of advocacy and engagement efforts.

Project ManagementStrategySparkCollaboration

Posted 5 months ago

Apply