Sr. Customer Marketing Manager - Advocacy & Retention

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Requirements:

• 3-5 years of B2B customer marketing experience
• Proven track record of driving measurable results through customer marketing programs
• Experience building and scaling customer advocacy programs
• Strong content creation and storytelling abilities
• Proficiency in HubSpot or similar marketing automation platforms

Responsibilities:

• Own and execute the customer advocacy program, including case study development, customer benchmarks and key data points, and success story narratives
• Drive customer engagement strategy and execution through omnichannel approach including in-app communications, email campaigns, and direct mail programs
• Lead Voice of Customer program including NPS measurement and improvement initiatives, as well as collaborating with GMs on our Customer Advisory Group program
• Manage customer events program and communications, including virtual meetings, customer showcases, and community-building initiatives
• Develop educational resources and work closely with our knowledgebase team
• Execute, measure, and improve referral program strategy
• Create compelling customer-focused content across various formats and channels
• Monitor and maintain review scores at target rating