Sr Customer Marketing Manager

View full description

Requirements:

• At least 8-10 years of experience in customer and digital marketing, with 5+ years in a software company, targeting IT, Security, DevOps in large enterprises
• Demonstrable experience in customer segmentation, journey planning, working with utilization data to create actionable programs
• World leading collaboration skills (predominantly in a remote environment), to drive cohesion in the various teams that touch the customer’s experience
• Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future activities
• Hands-on experience with Salesforce, Marketo, and ideally CDPs (e.g. Segment) and ABM Platforms (e.g. 6sense).
• Knowledge of Customer Success platforms like Gainsight and Planhat, and Sales enablement and outreach tools (Seismic, Outreach) a bonus.

Responsibilities:

• Develop the strategy for Cribl’s customer marketing (comms, promotions, new programs) in line with maturity models, CRM, and utilization data – closely collaborating with Customer Experience, Product Marketing, Technical & Community Marketing, and Alliance Marketing.
• Define plays to help existing customers see the potential of other products in our portfolio (including new product introductions); to introduce new stakeholders in other functions to our products; and to drive retention
• Own and achieve Customer Marketing contribution to pipeline and revenue goals, through data-driven models
• Establish and continually optimize measurement frameworks, partnering with Marketing Operations on appropriate multitouch influence and sourced models
• Drive clear visibility into customer interest, via tools like Salesforce, Marketo, 6sense, to provide actionable reporting to Sales teams & Customer Experience
• As an individual contributor, write comms, but also orchestrate content creation (web content, webinars, demos) for programs across teams, and interlock with channel owners (email, webinar, advertising, website including personalization, events) for seamless execution and reporting of programs and campaigns
• Inject insights and outputs into segmentation models for cross-team focus
• Establish always-on digital merchandising (via channel owners) of Community resources, roadshows, learning resources for maximum impact and utilization