Remoote.app

Work from anywhere. Start here.

Free resume builderCompaniesLog in
Apply

Customer Marketing Manager

Posted 3 months agoViewed

View full description

💎 Seniority level: Manager, 3+ years

📍 Location: United States

🔍 Industry: B2B or edtech

🏢 Company: GiveCampus👥 51-100💰 $50,000,000 Private over 2 years agoInternetEducationSocial Network

🗣️ Languages: English

⏳ Experience: 3+ years

🪄 Skills: Project ManagementData AnalysisSalesforceGoogle AnalyticsCross-functional Team LeadershipContent creationREST APICommunication SkillsAnalytical SkillsCustomer serviceSEOMarketingDigital MarketingCRMCustomer SuccessSaaSA/B testing

Requirements:
  • 3+ years of experience driving customer marketing at a B2B or edtech organization
  • Experience working with a marketing tech stack that includes marketing automation (HubSpot experience is a bonus), Salesforce, and events marketing platforms
  • A penchant for making data-driven decisions where possible, but equally adept at trusting your gut, moving quickly, and making optimizations along the way
  • Strong written and verbal communication skills and demonstrate the ability to convey complex ideas effectively.
Responsibilities:
  • Support the development and execution of all GiveCampus customer marketing efforts, with an eye towards adoption, utilization, and especially cross-sell and retention.
  • Recommend and execute marketing campaign strategies and tactics that align with the company's business growth objectives. Provide reports on the performance of these campaigns, offering insights and recommendations for optimization.
  • Gain a deep understanding of the challenges and motivations of GiveCampus Partners and our products. Utilize this insight to develop and execute highly creative and relevant campaigns that enhance engagement, drive adoption, boost retention, and promote growth.
  • Drive engagement and outcomes by building content across various channels, including email campaigns, webinars, blogs, social media, and more.
  • Manage overall customer communications calendar and email template creation for the Partner Success team.
  • Spearhead a customer reference and referral program that supports a variety of marketing activities from thought leadership and PR to sales enablement and closing new deals
  • Manage and actively engage with our customer community to foster a positive and interactive environment.
Apply

Related Jobs

Apply
🔥 Customer Marketing Manager (Enterprise Healthcare Software)
Posted about 3 hours ago

📍 USA

🔍 Healthcare Software

  • 5+ years of marketing experience, ideally in a B2B SaaS environment
  • Willingness and ability to travel to events throughout the US for customer events, including some overnight travel may be required throughout the year.
  • Strong project management skills, with the ability to handle multiple initiatives simultaneously and prioritize in a fast-paced environment.
  • Excellent written and verbal communication skills, with a proven ability to create impactful marketing content and sales enablement materials.
  • Results-oriented marketer proficient in using HubSpot or related CRM to analyze marketing data, metrics, and KPIs to evaluate success and inform decision-making.
  • Passion for connecting with and understanding customers
  • Demonstrated experience working cross-functionally with Customer Success, Account Management, Product, and other Marketing teams to drive customer retention and expansion.
  • Develop and execute Authenticx's customer marketing strategy to drive customer retention and expansion.
  • Build rapport with customers to increase customer advocacy, tell their stories, and drive revenue opportunities.
  • Manage and execute customer events and groups, including our annual summit and Customer Advisory Board, to drive engagement, community, and expansion
  • Develop and execute customer marketing programs through a variety of channels, including email, events, webinars, direct mail, and account-based marketing
  • Identify and leverage Authenticx’s biggest advocates to develop customer referrals, testimonials, and case studies
  • Create impactful customer emails, including automated workflows, to drive adoption, retention, and renewal
  • Collaborate cross-functionally to develop collateral, campaigns, experiences, and for Authenticx’s customer base
  • Track and analyze program performance, effectiveness, and ROI. Use data to inform strategy and next steps.

Project ManagementData AnalysisCommunication SkillsCustomer serviceRESTful APIsAccount ManagementCross-functional collaborationSales experienceMarket ResearchMarketingStakeholder managementDigital MarketingCRMCustomer SuccessSaaSA/B testing

Posted about 3 hours ago
Apply
Apply
🔥 Customer Marketing Manager
Posted 1 day ago

📍 United States

🔍 Software Development

🏢 Company: StarRez👥 251-500💰 Private about 3 years agoConsultingSaaSProperty ManagementSoftware

  • 4+ years of experience in Customer Marketing or related roles in a B2B SaaS company
  • Passion for understanding and building relationships with customers, and a deep appreciation for how their stories can drive business success
  • Strong understanding of customer engagement, community building, and advocacy strategies
  • Manage the strategy, execution, and optimization of customer events
  • Launch & refine a Customer Advocacy Program to encourage brand evangelism
  • Infuse the voice of the customer into broader marketing initiatives

Project ManagementCross-functional Team LeadershipCommunication SkillsAnalytical SkillsCollaborationMarketingStrategic thinkingCustomer SuccessSaaS

Posted 1 day ago
Apply
Apply
🔥 Sr Customer Marketing Manager
Posted 7 days ago

📍 United States, Canada

💸 128000.0 - 165000.0 USD per year

🔍 Software

  • At least 8-10 years of experience in customer and digital marketing, with 5+ years in a software company, targeting IT, Security, DevOps in large enterprises
  • Demonstrable experience in customer segmentation, journey planning, working with utilization data to create actionable programs
  • World leading collaboration skills (predominantly in a remote environment), to drive cohesion in the various teams that touch the customer’s experience
  • Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future activities
  • Hands-on experience with Salesforce, Marketo, and ideally CDPs (e.g. Segment) and ABM Platforms (e.g. 6sense).
  • Knowledge of Customer Success platforms like Gainsight and Planhat, and Sales enablement and outreach tools (Seismic, Outreach) a bonus.
  • Develop the strategy for Cribl’s customer marketing (comms, promotions, new programs) in line with maturity models, CRM, and utilization data – closely collaborating with Customer Experience, Product Marketing, Technical & Community Marketing, and Alliance Marketing.
  • Define plays to help existing customers see the potential of other products in our portfolio (including new product introductions); to introduce new stakeholders in other functions to our products; and to drive retention
  • Own and achieve Customer Marketing contribution to pipeline and revenue goals, through data-driven models
  • Establish and continually optimize measurement frameworks, partnering with Marketing Operations on appropriate multitouch influence and sourced models
  • Drive clear visibility into customer interest, via tools like Salesforce, Marketo, 6sense, to provide actionable reporting to Sales teams & Customer Experience
  • As an individual contributor, write comms, but also orchestrate content creation (web content, webinars, demos) for programs across teams, and interlock with channel owners (email, webinar, advertising, website including personalization, events) for seamless execution and reporting of programs and campaigns
  • Inject insights and outputs into segmentation models for cross-team focus
  • Establish always-on digital merchandising (via channel owners) of Community resources, roadshows, learning resources for maximum impact and utilization

Project ManagementSQLData AnalysisSalesforceCross-functional Team LeadershipContent creationREST APICommunication SkillsAnalytical SkillsCollaborationSEOAgile methodologiesExcellent communication skillsData visualizationStakeholder managementDigital MarketingCRMCustomer supportCustomer SuccessSaaSBudget managementA/B testing

Posted 7 days ago
Apply
Apply
🔥 Sr. Customer Marketing Manager - Advocacy & Retention
Posted 14 days ago

📍 USA

💸 80000.0 - 85000.0 USD per year

🔍 SaaS or technology industry

🏢 Company: Quilt Software LLC

  • 3-5 years of B2B customer marketing experience
  • Proven track record of driving measurable results through customer marketing programs
  • Experience building and scaling customer advocacy programs
  • Strong content creation and storytelling abilities
  • Proficiency in HubSpot or similar marketing automation platforms
  • Own and execute the customer advocacy program, including case study development, customer benchmarks and key data points, and success story narratives
  • Drive customer engagement strategy and execution through omnichannel approach including in-app communications, email campaigns, and direct mail programs
  • Lead Voice of Customer program including NPS measurement and improvement initiatives, as well as collaborating with GMs on our Customer Advisory Group program
  • Manage customer events program and communications, including virtual meetings, customer showcases, and community-building initiatives
  • Develop educational resources and work closely with our knowledgebase team
  • Execute, measure, and improve referral program strategy
  • Create compelling customer-focused content across various formats and channels
  • Monitor and maintain review scores at target rating

Project ManagementData AnalysisContent creationContent managementCustomer serviceData visualizationMarketingCRMCustomer supportCustomer Success

Posted 14 days ago
Apply
Apply
🔥 Senior Customer Marketing Manager
Posted 19 days ago

📍 United States

🧭 Full-Time

🔍 SaaS

🏢 Company: Cresta👥 101-250💰 $125,000,000 Series D 4 months agoAutomotiveCustomer ServiceArtificial Intelligence (AI)Intelligent SystemsRetailMachine LearningTelecommunicationsNatural Language ProcessingSoftware

  • 7+ years of experience developing strategy, building and driving customer marketing programs at high growth SaaS companies
  • Experience scaling high-touch customer advocacy programs
  • Experience building the strategy, implementing, and managing a formal reference program
  • Experience with customer relationship surveys and using their results to influence strategy, roadmap prioritization, and advocacy programs
  • Experience driving customer engagement with major review sites like G2 and/or Gartner Peer Insights
  • Experience developing and overseeing customer-facing communication programs, campaigns, and sales plays that drive increased usage and value in existing products, as well as expansion pipeline and revenue
  • Ideal experience in software categories related to contact centers, customer experience and virtual agents
  • Domain knowledge of large language models and applications of AI in the enterprise
  • Experience in hyper-growth scale-ups
  • You will build and scale the customer marketing function at Cresta across the key focus areas of advocacy, references, reviews, and campaigns
  • You’ll develop a consistent pipeline of public customer stories, expressed across various mediums like written case studies, professionally produced videos, slides and sales collateral, and live event speaking opportunities
  • You’ll partner with Revenue Operations and CS to design and manage a scalable, programmatic customer reference program that helps our sales team win new business opportunities
  • You’ll launch customer relationship surveys to better measure our customer experience, identify areas of improvement in the Cresta transformation journey, and identify new advocates
  • You’ll partner with Product Marketing, Demand Gen, and our Customer Center of Excellence to develop customer communications and campaigns related to areas such as release marketing, expansion campaigns, and adoption programs
  • You’ll develop and run programs to drive public reviews of Cresta across sites like G2 and Gartner Peer Insights
  • You’ll partner with Field Marketing, Product Marketing and CS to execute a world-class Customer Advisory Board program designed to provide memorable networking, learning and feedback opportunities for Cresta’s most strategic customer leaders

Communication SkillsAnalytical SkillsCustomer serviceSales experienceMarketingStrategic thinkingCustomer SuccessSaaS

Posted 19 days ago
Apply
Apply
🔥 Customer Marketing Manager
Posted 26 days ago

📍 United States, Canada

🧭 Full-Time

💸 77600.0 - 96000.0 USD per year

🔍 SaaS

🏢 Company: G-P

  • 3+ years in customer marketing or engagement
  • Strong writing and content creation abilities
  • Familiarity with marketing automation tools
  • Build and manage customer engagement initiatives
  • Partner to gather customer insights and success stories
  • Enhance self-service and educational resources
  • Shape customer communications and content strategy
  • Collaborate on lifecycle marketing campaigns
  • Track engagement and retention metrics

Content creation

Posted 26 days ago
Apply
Apply
🔥 Customer Marketing Manager
Posted 26 days ago

📍 United States, Canada

🧭 Full-Time

💸 77600.0 - 96000.0 USD per year

🔍 SaaS

  • 3+ years in customer marketing or customer engagement
  • Strong writing and content creation abilities
  • Experience with customer communications and campaigns
  • Familiarity with marketing automation tools
  • Build and manage customer engagement initiatives
  • Gather customer insights for marketing strategies
  • Enhance self-service resources with teams
  • Shape customer communications and content strategy
  • Collaborate on lifecycle marketing campaigns
  • Measure and report impact of initiatives

Content creationContent managementCustomer Success

Posted 26 days ago
Apply
Apply
🔥 Global Customer Marketing Manager
Posted 3 months ago

📍 United States, Canada

🧭 Full-Time

🔍 SaaS

  • 3-5 years of experience in customer marketing, preferably within the SaaS or healthcare industry.
  • Excellent written and verbal communication skills.
  • Proficiency in marketing automation tools and CRM systems (knowledge of HubSpot or SalesForce is an advantage).
  • Ability to work independently and as part of a global team.
  • Strong analytical skills and a data-driven mindset.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Manage upselling and cross-selling projects within the existing customer base, with a focus on revenue growth.
  • Oversee all aspects of owned projects end-to-end: defining, planning, and executing.
  • Standardize processes across diverse markets, with a focus on building scalable solutions.
  • Prepare and execute segmented communication plans to effectively reach diverse customer groups.
  • Utilize data-driven insights to tailor messaging and offers to specific customer segments.
  • Ensure consistency and personalization in all customer communications to enhance engagement and conversion rates.
  • Implement inbound marketing approaches to attract and convert leads into opportunities for upsell and cross-sell or drive e-commerce purchases.
  • Develop targeted campaigns through email or through product touch points to nurture customer relationships, ensure product adoption and grow awareness of additional features and products.
  • Monitor and optimize campaigns to ensure a steady pipeline of qualified leads or predictable e-commerce growth.
  • Contribute to the growth of high-potential projects by identifying and leveraging key opportunities.
  • Support the development and execution of strategies to scale successful initiatives globally.
  • Monitor and report on the performance of owned projects and marketing initiatives and improve performance through continuous analysis and optimizations
  • Work closely with local market teams to understand regional needs and tailor marketing strategies accordingly.
  • Partner with the product marketing team to ensure that customer marketing initiatives align with product launches and updates.
  • Collaborate with CS teams to achieve a common communication strategy with the customer base and the most optimal contact management to increase revenue.
  • Cooperate with different marketing teams to create, develop and execute planned projects, ensuring synchronization of efforts and driving collective success.

CRM

Posted 3 months ago
Apply
Apply
🔥 Senior Customer Marketing Manager
Posted 5 months ago

📍 New York

🧭 Full-Time

💸 130000 - 170000 USD per year

🔍 B2B tech software and digital assets

🏢 Company: Fireblocks👥 501-1000💰 Secondary Market 9 months ago🫂 Last layoff about 1 year agoCryptocurrencyBlockchainCyber Security

  • 5+ years of demand or customer marketing experience in B2B tech software.
  • Proven track record of developing and executing successful programs that deliver measurable results.
  • Analytical mindset focusing on data to drive decision-making and ongoing improvement.
  • Strong project management skills and experience influencing internal teams.
  • Self-starter with ability to work independently and prioritize tasks.
  • Excellent communication and interpersonal skills for building strong relationships.
  • Design and implement a customer advocacy strategy that prioritizes top and diversified customers, transforming them into brand ambassadors.
  • Work closely with marketing to incorporate customer voices into campaigns, content, and events.
  • Drive digital and in-person customer education and engagement programs including webinars and community events.
  • Contribute to the annual customer conference, SPARK, showcasing the company's vision and celebrating customer achievements.
  • Collaborate with customer operations to enhance communication and experience during customer journeys.
  • Develop and track metrics for measuring effectiveness of advocacy and engagement efforts.

Project ManagementStrategySparkCollaboration

Posted 5 months ago
Apply