Customer Marketing Manager

Posted 6 months agoViewed

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💎 Seniority level: Manager, 3+ years

📍 Location: United States

🔍 Industry: EdTech

🏢 Company: GiveCampus👥 51-100💰 $50,000,000 Private over 2 years agoInternet Education Social Network

🗣️ Languages: English

⏳ Experience: 3+ years

🪄 Skills: Project ManagementData AnalysisSalesforceGoogle AnalyticsCross-functional Team LeadershipContent creationREST APICommunication SkillsAnalytical SkillsCustomer serviceSEOMarketingDigital MarketingCRMCustomer SuccessSaaSA/B testing

Requirements:

3+ years of experience driving customer marketing at a B2B or edtech organization
Experience working with a marketing tech stack that includes marketing automation (HubSpot experience is a bonus), Salesforce, and events marketing platforms
A penchant for making data-driven decisions where possible, but equally adept at trusting your gut, moving quickly, and making optimizations along the way
The ability to multitask and prioritize initiatives while managing expectations in a fast-paced — but always fun — environment strong written and verbal communication skills and demonstrate the ability to convey complex ideas effectively.

Responsibilities:

Support the development and execution of all GiveCampus customer marketing efforts, with an eye towards adoption, utilization, and especially cross-sell and retention.
Recommend and execute marketing campaign strategies and tactics that align with the company's business growth objectives. Provide reports on the performance of these campaigns, offering insights and recommendations for optimization.
Gain a deep understanding of the challenges and motivations of GiveCampus Partners and our products. Utilize this insight to develop and execute highly creative and relevant campaigns that enhance engagement, drive adoption, boost retention, and promote growth.
Drive engagement and outcomes by building content across various channels, including email campaigns, webinars, blogs, social media, and more.
Manage overall customer communications calendar and email template creation for the Partner Success team.
Spearhead a customer reference and referral program that supports a variety of marketing activities from thought leadership and PR to sales enablement and closing new deals
Manage and actively engage with our customer community to foster a positive and interactive environment.

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