Global Customer Marketing Manager

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Requirements:

• 3-5 years of experience in customer marketing, preferably within the SaaS or healthcare industry.
• Excellent written and verbal communication skills.
• Proficiency in marketing automation tools and CRM systems (knowledge of HubSpot or SalesForce is an advantage).
• Ability to work independently and as part of a global team.
• Strong analytical skills and a data-driven mindset.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Responsibilities:

• Manage upselling and cross-selling projects within the existing customer base, with a focus on revenue growth.
• Oversee all aspects of owned projects end-to-end: defining, planning, and executing.
• Standardize processes across diverse markets, with a focus on building scalable solutions.
• Prepare and execute segmented communication plans to effectively reach diverse customer groups.
• Utilize data-driven insights to tailor messaging and offers to specific customer segments.
• Ensure consistency and personalization in all customer communications to enhance engagement and conversion rates.
• Implement inbound marketing approaches to attract and convert leads into opportunities for upsell and cross-sell or drive e-commerce purchases.
• Develop targeted campaigns through email or through product touch points to nurture customer relationships, ensure product adoption and grow awareness of additional features and products.
• Monitor and optimize campaigns to ensure a steady pipeline of qualified leads or predictable e-commerce growth.
• Contribute to the growth of high-potential projects by identifying and leveraging key opportunities.
• Support the development and execution of strategies to scale successful initiatives globally.
• Monitor and report on the performance of owned projects and marketing initiatives and improve performance through continuous analysis and optimizations
• Work closely with local market teams to understand regional needs and tailor marketing strategies accordingly.
• Partner with the product marketing team to ensure that customer marketing initiatives align with product launches and updates.
• Collaborate with CS teams to achieve a common communication strategy with the customer base and the most optimal contact management to increase revenue.
• Cooperate with different marketing teams to create, develop and execute planned projects, ensuring synchronization of efforts and driving collective success.