Marketing Manager, ABM

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Requirements:

• Over 5 years of experience in B2B marketing, including at least 2 years focusing on ABM strategy and execution.
• Proven track record of building and managing successful ABM programs.
• Strong understanding of the B2B SaaS sales cycle.
• Expertise in lead nurturing and executing effective lead generation strategies.
• Expertise in marketing automation, CRM tools, and ABM platforms (such as HubSpot, Salesforce, DemandBase, etc.).
• Excellent project management skills.
• Strong analytical skills.
• Excellent communication and collaboration skills.

Responsibilities:

• Design, implement, and manage comprehensive ABM programs targeting high-value accounts.
• Partner with Sales to align marketing initiatives.
• Create and execute multi-channel ABM campaigns.
• Conduct deep account research.
• Collaborate with Product Marketing to develop content.
• Define KPIs, track campaign performance, analyze data, and optimize ABM programs.
• Leverage marketing automation tools, CRM systems, and ABM platforms.