Automotive Digital Sales Account Executive (Remote)
Company:
Location:United States
Languages:English
Seniority level:Senior, 5-7 years
Experience:5-7 years
Skills:
Business DevelopmentData AnalysisSEONegotiationMarketingLead GenerationDigital MarketingAccount ManagementClient relationship managementSales experienceMarket ResearchStrategic thinkingCRMData analyticsData management
Requirements:
- Experience with trends and developments in digital products and their effects on Experian Automotive (e.g., ad tech, data onboarding, first-party data management, activation, attribution/measurement).
- Understanding of the automotive and advertising landscape and industries.
- Ability to speak to automotive trends and uncover data set opportunities for clients.
- Strategic conversation skills with C-suite and decision makers.
- Ability to uncover needs and address client challenges with relevant insights and enterprise-level solutions.
- Manage contacts, activities, and revenue tracking in Salesforce.com.
- Track record in positioning data products and solutions.
- Experience using data to guide insights.
- Experience creating meaningful meeting content and delivering impactful sales pitches.
- Background in sales success, achieving and surpassing goals, and managing to a revenue goal.
- Motivated, curious, and creative team player.
- Familiarity with the auto industry and competitive environment.
- Experience establishing communication and engagement with prospects.
- Willingness to travel.
- Bachelor's degree in advertising, communications, marketing, or a related discipline (or equivalent relevant experience).
- 5-7 years in digital media sales and data sales.
- Direct experience working with agencies, dealerships, and martech organizations.
Responsibilities:
- Grow existing lines of business and uncover new opportunities with new clients.
- Be the sales lead for a portfolio of automotive advertisers, responsible for revenue growth, strategy development, scoping, and implementation.
- Serve as a trusted consultant, understanding client challenges and providing insights from Experian's automotive data.
- Tailor solutions to help clients solve challenges.
- Partner internally with partners, product experts, and consultants to create integrated business plans and strategies.
- Network horizontally and vertically within clients to acquire new business, upsell, and renew existing business.
- Develop client relationships in-person, at networking events, conferences, and through remote capabilities.
- Collaborate and partner across Experian teams to identify and tailor solutions to meet client needs.
- Position the benefits of Experian's data, product suite, and business model to decision makers.
- Create business plans for each client outlining untapped opportunities, new revenue streams, and partnerships.
