- Prospect and qualify inbound and outbound leads across dealer groups and OEM-approved dealerships.
- Engage dealership leaders via phone, email, LinkedIn, and texting where appropriate.
- Conduct discovery to uncover needs related to digital marketing, service lane performance, retention, and vehicle acquisition.
- Book demos and create qualified opportunities for District Sales Managers and Account Executives.
- Maintain accurate CRM records in Salesforce and meet weekly activity and pipeline KPIs.
- Collaborate with Marketing, District Sales Managers, and Sales Leadership on campaigns and territory strategies.
- Represent Affinitiv professionally when communicating with prospects, partners, and OEM-aligned programs.