- Build out brand assets and systems following concepts and creative direction from senior designers, including: logos, podcast tiles, key art, typography applications, color palette implementations, brand patterns, social media templates, and brand kit packages.
- Apply existing brand guidelines to create compelling visual assets that express the unique ethos and editorial mission of NPR podcasts, programs, and editorial properties.
- Support the reimagining of existing NPR editorial property brands to resonate with diverse audiences.
- May conceptualize and execute complete brand systems for smaller, lower-visibility NPR projects and properties.
- Collaborate with senior team members to ensure brand work aligns with the NPR parent brand and overall brand family/hierarchy.
- Create marketing campaigns that follow existing brand guidelines and systems.
- Help develop the overall campaign approach, contributing to art direction and creative concepts alongside copywriters and senior designers.
- Build campaign assets required for each campaign: digital and social ads, Apple/Spotify art, illustrations, animations, video beginning/end slates, and graphic systems.
- Pay attention to audience research and user testing, adapting to new insights and applying learnings to your work.
- Actively contribute ideas to team brainstorms, whether in the room or via collaboration tools.
- Partner with copywriters and senior designers to support brand directions and campaign visions.
- Create visual designs based on target audience data, project requirements, and limitations articulated in creative briefs.
- May create presentation decks and supporting materials for campaigns and brand projects.
- Ensure final graphics and layouts are high-quality, align with brand standards, and maintain consistency across brands and campaigns.
Adobe Creative SuiteAdobe PhotoshopFigma