- Create, write, design, and distribute digital and direct-response fundraising campaigns across email, direct mail, texting, social media, and web.
- Develop annual fundraising and marketing campaign calendars with stewardship touchpoints, appeals, renewal messaging, and email newsletters.
- Optimize campaigns using A/B testing, personalization, audience targeting, and nonprofit industry trends.
- Analyze campaign performance, use CRMs for audience segmentation, and provide web support related to fundraising.
- Lead audience acquisition efforts for parents, alumni, and donors.
- Lead initiatives such as Giving Days and text campaigns.
- Partner with campus staff on brand cohesion, storytelling, and client service.
- Manage multiple timelines and concurrent projects across campus clients.