- Create digital fundraising campaigns across platforms (email, website, texting, social media)
- Generate and lead direct mail efforts from content creation through the mailing process
- Provide in-depth data analysis leading to data-informed fundraising strategies
- Lead audience growth and acquisition efforts to build up parent, alumni, community member, and donor segments
- Optimize campaigns using segmentation, A/B testing, personalization, and audience targeting
- Write, design, and distribute mass-communications for fundraising and stewardship touchpoints
- Collaborate with campus staff to ensure brand cohesion and powerful storytelling
- Manage multiple fundraising timelines and projects concurrently