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Marketing Operations Manager
Posted 3 months agoInactiveViewed
💎 Seniority level: Manager, 5+ years
💸 Salary: 92000.0 - 110000.0 USD per year
🔍 Industry: B2B tech or startup
🏢 Company: LogicGate👥 101-250💰 $113,000,000 Series C over 3 years agoComplianceSaaSRisk ManagementCyber SecurityEnterprise SoftwareSoftware
⏳ Experience: 5+ years
Requirements:
- Proven experience in marketing operations, preferably within a B2B tech or startup environment.
- Proficiency in Salesforce, Pardot, Salesloft, RingLead, Chili Piper, and Google Analytics suite of tools (Google Ads, Tag Manager, Data Studio).
- Strong analytical and problem-solving skills, with a track record of using technology for data-driven decision-making.
- Demonstrated ability to take initiative, audit processes, and drive real-time solutions.
- Experience with process and change management, including strong documentation skills for related teams.
- Excellent communication and project management abilities, with executive presence and the ability to contribute strategically in high-level meetings.
- Self-starter with the ability to thrive in a fast-paced, dynamic environment.
- Proven ability to adapt to changing priorities and manage multiple tasks simultaneously.
- Experience with customer segmentation and lead nurturing best practices.
Responsibilities:
- Oversee and optimize our marketing technology stack. Ensure Pardot, 6Sense, RingLead, and Chili Piper are effectively utilized and aligned with marketing team needs.
- Act as a marketing technical project manager by understanding/gathering requirements, collaborating with RevOps to assess technical feasibility and business implications, and, when needed, building the solution or working in tandem with RevOps to ensure successful implementation.
- Develop and refine marketing processes to enhance workflow efficiency, including lead scoring, nurturing, and attribution modeling for relevant teams within marketing and sales. Identify gaps in marketing processes and systems, and drive real-time solutions to address these issues.
- Generate regular performance reports and conduct in-depth analyses to identify trends, opportunities, and areas for growth, focusing on data from Google Analytics and Salesforce. Data-Driven Insights: Use your technical expertise to guide the team through actionable insights on campaign performance, lead generation, and customer segmentation, informing strategic decisions.
- Demonstrate executive presence by effectively communicating insights and recommendations in important meetings. Be prepared to speak up and contribute strategically at high-level discussions.
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