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Marketing Analyst

Posted 30 days agoViewed

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💎 Seniority level: Middle, 2+ years

💸 Salary: 98000.0 - 123000.0 USD per year

🔍 Industry: Data analytics for IT and Security

⏳ Experience: 2+ years

Requirements:
  • 2+ years in a data analytics role, ideally within a marketing or related environment.
  • Hands-on experience with multi-touch attribution modeling and lead scoring.
  • Proficiency in SQL and at least one major data visualization tool (Looker, Tableau, Power BI).
  • Familiarity with data processing/manipulation tools like Python or R.
  • Strong skills in statistical analysis and KPI creation.
  • Ability to present complex data insights in a clear manner.
  • Commitment to data accuracy and detail.
  • Experience collaborating cross-functionally with marketing and analytics teams.
  • Knowledge of marketing platforms like Google Analytics and Salesforce.
Responsibilities:
  • Collaborate with marketing program owners to define and track meaningful KPIs.
  • Design, build, and maintain interactive dashboards and custom reports.
  • Assist with the implementation of multi-touch attribution tools.
  • Analyze data on marketing campaign performance and other key metrics.
  • Provide data-driven insights and recommendations.
  • Create visually compelling reports for non-technical stakeholders.
  • Identify gaps and improve marketing analytics processes.
  • Develop custom formulas and data blending techniques.
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