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Marketing Analyst

Posted 2 months agoViewed

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💎 Seniority level: Middle, 2+ years

💸 Salary: 98000.0 - 123000.0 USD per year

🔍 Industry: Data analytics and marketing

🗣️ Languages: English

⏳ Experience: 2+ years

Requirements:
  • 2+ years in a data analytics role, ideally within a marketing or related environment.
  • Hands-on experience with multi-touch attribution modeling and marketing analytics.
  • Proficiency in SQL and at least one major data visualization tool (Looker, Tableau, Power BI).
  • Familiarity with data processing/manipulation tools like Python or R is a plus.
  • Skilled in statistical analysis and KPI creation.
  • Ability to translate data into actionable insights with clear communication.
  • Strong attention to detail and commitment to data accuracy.
  • Experience collaborating cross-functionally with various teams.
  • Familiarity with platforms like Google Analytics and Salesforce.
Responsibilities:
  • Collaborate with marketing program owners to establish meaningful KPIs.
  • Design, build, and maintain interactive dashboards and custom reports.
  • Assist with the implementation and maintenance of multi-touch attribution tools.
  • Provide actionable insights on various marketing performance metrics.
  • Identify key trends and recommendations for marketing strategies.
  • Create visually compelling reports for effective communication.
  • Enhance operational efficiency by identifying gaps in analytics processes.
  • Develop custom formulas and data blending techniques for advanced analytics.
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