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Product Marketing Manager
Posted 4 months agoViewed
💎 Seniority level: Manager, 6+ years
📍 Location: Canada
🔍 Industry: B2B technology
🏢 Company: Blackline Safety👥 501-1000💰 $14,608,297 Post-IPO Equity 11 months agoInformation and Communications Technology (ICT)WirelessInfrastructureHardwareSaaSPublic SafetySoftware
🗣️ Languages: English
⏳ Experience: 6+ years
Requirements:
- 6+ years of product marketing experience, preferably focused on B2B technology
- Proven track record of crafting compelling product messaging and positioning that drives results
- Effective communicator with a vision who can bring others along the journey, both internal and external
- Experience collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing
- Exceptional presentation, written and verbal communication skills, with an eye for quality and attention to detail
- Strong ability to turn data and insights into actionable strategies
- Skilled in developing and executing go-to-market strategies that resonate with diverse buyer personas
- Proficiency in content development, including presentations, sales collateral, blogs, and other materials.
- Highly motivated and collaborative working style to ensure cross-functional alignment
- Proficient in Microsoft Office; familiarity with Hubspot CMS platform and Monday.com a plus
Responsibilities:
- Develop and execute go-to-market strategies, including the launch of new products and updates to support the retention of existing customers and the acquisition of new customers.
- Develop product messaging that highlights our unique value, resonates with our target buyers, and addresses their pain points.
- Lead / support the creation of high-impact marketing collateral, including white papers, case studies, product videos, webinars, and sales enablement tools.
- Collaborate with cross-functional teams including Product, Marketing, Sales, and Customer Success to ensure alignment across business goals.
- Conduct customer, market, and competitive research to identify customer needs, market trends, and opportunities for growth.
- Assess the effectiveness of the marketing programs that support your products on an ongoing basis, providing insights and recommendations for optimization.
- Identify market themes and act as the primary thought-leader for the products you support externally, including speaking engagements and written content.
- Understand and support our sales channels; training them on the problems we solve for our buyers and users; owning the development of internal and external communications and tools.
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