- Execute paid advertising campaigns across Meta, Google, YouTube, and TikTok for e-commerce clients.
- Manage campaign setup, naming conventions, audience configuration, and ongoing optimization.
- Run both direct-response and non-purchase campaigns, including brand-building and engagement initiatives.
- Pull and interpret data from ad platforms, Shopify, and GA4 using pivot tables and trend analysis.
- Maintain a daily change log to capture account actions, rationales, and resulting learnings.
- Analyze performance against incremental and first-party attribution frameworks.
- Deliver structured daily and weekly updates to leadership regarding account health and creative performance.
- Collaborate with client leadership and engineering teams on AI tooling development.