- Conduct comprehensive technical SEO audits including crawl analysis (Screaming Frog), indexation health, site architecture, and redirect mapping.
- Diagnose and provide remediation recommendations for Core Web Vitals issues (LCP, INP, CLS) and overall page speed performance.
- Write, validate, and implement structured data / schema markup from scratch across a range of schema types.
- Develop AEO strategies to improve client visibility in AI-powered search surfaces including Google AI Overviews, ChatGPT, Perplexity, and other LLM-driven discovery surfaces.
- Build comprehensive keyword strategies aligned to client business goals, sales funnel stages, and buyer journey maps.
- Lead client kickoff sessions, monthly strategy reviews, and quarterly business reviews independently.
- Produce clear, executive-quality SEO audit reports and 90-day roadmaps tailored to non-technical stakeholders.
- Track and report on organic channel KPIs including keyword rankings, organic traffic, click-through rates, and conversion attribution.
- Connect SEO activity to revenue and pipeline outcomes using Google Analytics 4 and client CRM data where available.
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