Senior Manager, Brand and Integrated Marketing
New
R
RooVeterinary staffing, technology
RemoteFull-TimeManager
SalaryTier 1: $155,000 - $200,000; Tier 2: $135,000 - $180,000; Tier 3: $130,000 - $170,000; Tier 4: $120,000 - $160,000; Tier 5: $115,000 - $150,000 USD
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Job Details
- Required Skills
- Data Analysis
Requirements
- Experience in brand marketing, integrated marketing, campaign marketing, or a related role.
- Experience leading multi-channel work from strategy through execution.
- Experience managing and developing teams, including direct reports and external partners or agencies.
- Strong storyteller with creative judgment and a clear point of view.
- Demonstrated ability to maintain visual consistency, brand cohesion, and elevated execution.
- Highly collaborative approach with the ability to build trust and clear relationships across teams.
- Experience using data, research, and performance learnings to sharpen strategy and drive impact.
- Interest in leveraging AI and emerging tools to improve research, workflow, and efficiency.
- Experience in veterinary medicine, healthcare, tech, marketplaces, labor platforms, or mission-driven companies is a plus.
Responsibilities
- Set the strategic direction for Roo’s brand team, translating business and marketing priorities into focused brand strategies, compelling campaigns, and elevated creative direction.
- Lead integrated campaigns from audience insight and messaging through creative direction, channel planning, execution, measurement, and iteration.
- Elevate the quality, clarity, creativity, and visual consistency of Roo’s brand work across major campaigns and everyday touchpoints.
- Grow Roo’s reach across social, community, events, content, and emerging channels.
- Lead thought leadership programs, including industry reports, customer stories, executive visibility, and speaking opportunities.
- Lead and develop a growing brand marketing team across brand/content, social/community, and events.
- Guide the work of external partners across PR, design, web, ads, and other creative needs.
- Create scalable systems, templates, and ways of working that help the team and company activate the brand consistently.
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