Senior Manager, Search Marketing
New
H
HometapFintech
USAFull-TimeManager
Salary$140k-$155k per year
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Job Details
- Experience
- 7+ years
- Required Skills
- Data Analysis
Requirements
- 7+ years of hands-on paid search experience.
- At least 3 years managing programs of $5M+ in annual spend.
- Deep expertise in Google Ads and Microsoft Advertising, including Smart Bidding and Performance Max.
- Experience with SA360 or equivalent search management tools.
- Experience with lagged or downfunnel conversion data and multi-touch attribution.
- Experience in categories requiring consumer education.
- Data-driven mindset with the ability to build measurement frameworks.
- Strong cross-functional communication skills.
- Ability to work autonomously in a remote-first environment.
Responsibilities
- Own day-to-day strategy and execution across paid search programs on Google Ads and Microsoft Advertising.
- Manage a $10–30M annual search budget with accountability for CPL, conversion rate, and capital deployment.
- Build and maintain keyword architecture, match type strategy, ad group structure, and negative keyword management.
- Write and test ad copy in collaboration with creative teams.
- Build and maintain measurement frameworks for offline-influenced conversion cycles.
- Partner with Analytics to integrate downfunnel performance signals into bidding and budgeting.
- Manage and hold accountable agency partners and platform relationships.
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