Senior Lifecycle Marketing Manager, Activation
U
UpstartFintech AI Lending
United States | Remote, The team operates on the East/West coast time zones.Full-TimeSenior
Salary$138,000 — $220,000 USD
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Job Details
- Experience
- 4+ years experience
- Required Skills
- Data AnalysisLookerCRM
Requirements
- 4+ years of experience in lifecycle marketing.
- Hands-on experience in Iterable (required).
- Proven track record of driving measurable results toward KPIs.
- Ability to translate complex data into actionable insights.
- Advanced skill in spreadsheet tools.
- Familiarity with BI tools such as Looker or Mode.
- Strong understanding of statistical testing principles within CRM.
- Demonstrated success in managing complex cross-functional projects.
- Self-starter with creative problem-solving abilities.
- Excellent written and verbal communication skills.
- Results-oriented work ethic.
Responsibilities
- Drive growth via ideation, launch, and optimization of omni-channel journeys.
- Execute end-to-end campaigns, including strategy, creative, and performance reporting.
- Bridge technical, product, and marketing teams by creating detailed project requirements.
- Size and estimate potential project impact on CAC, revenue, and other KPIs.
- Execute a hypothesis-driven testing roadmap for owned journeys.
- Identify cross-functional opportunities to improve the customer lifecycle.
- Maintain and improve reporting dashboards in partnership with Analytics.
- Partner with the Creative team to build engaging touchpoints.
- Serve as a CRM and lifecycle marketing subject matter expert.
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