Senior Lifecycle Marketing Manager
New
J
JobgetherB2B SaaS
Based in United StatesFull-TimeSenior
Salary$120,000 - $160,000 USD
Apply NowOpens the employer's application page
Job Details
- Experience
- 5+ years
- Required Skills
- HubSpotCRMData analytics
Requirements
- 5+ years of experience managing CRM, lifecycle, email, or demand generation marketing programs within a B2B SaaS or technology-focused environment.
- Proven experience creating or significantly rebuilding lifecycle and nurture programs rather than only managing established systems.
- Strong copywriting and messaging skills, with the ability to simplify complex products into clear and persuasive communications.
- Deep understanding of segmentation, customer journeys, behavioral targeting, and marketing automation strategies.
- Strong analytical capabilities with experience measuring campaign performance, customer engagement, and lifecycle impact.
- Hands-on experience with CRM and marketing automation platforms, using data to improve targeting, reporting, and optimization.
- Ability to collaborate effectively with cross-functional teams, including Content, Product Marketing, Operations, and Data.
- Strong ownership mindset, adaptability, and ability to move quickly while maintaining quality standards.
- Experience with platforms such as HubSpot, Hockeystack, Dreamdata, or similar lifecycle and attribution tools is a plus.
- Experience marketing to multiple customer segments, industries, and buyer personas within complex B2B environments is preferred.
- Familiarity with AI-powered tools to improve productivity and workflows while maintaining strong strategic judgment is an advantage.
Responsibilities
- Own and manage new business email and CRM lifecycle programs, including nurture strategies, audience segmentation, journey architecture, and optimization processes.
- Build lifecycle marketing foundations from the ground up, establishing scalable programs, workflows, and operational processes.
- Design, launch, and improve automated campaigns using personalization, behavioral targeting, and segmentation to increase engagement and pipeline contribution.
- Develop compelling email messaging that communicates product value, differentiators, and relevant use cases across customer personas and market segments.
- Partner with Content and Product Marketing teams to translate complex product concepts into effective campaigns and buyer communications.
- Create testing strategies, develop campaign hypotheses, analyze results, and continuously improve performance through experimentation.
- Build reporting frameworks to measure campaign effectiveness, engagement trends, and lifecycle marketing impact on revenue outcomes.
- Collaborate with Operations and Data teams to strengthen CRM data quality and improve segmentation capabilities.
- Support the evolution of CRM and marketing automation infrastructure to enable efficient, scalable execution.
View Full Description & ApplyYou'll be redirected to the employer's site
