Virtual Paid Media Manager
New
V
ValatamDigital Marketing
Ecuador. Caracas, Capital District, Venezuela, Bolivarian Republic of. El Salvador. Guatemala. Colombia. NicaraguaFull-TimeMiddle
SalaryUSD $1472 – $1840/month (experience-based)
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Job Details
- Languages
- C1 or C2 English and professional Spanish
- Experience
- 3+ years
- Required Skills
- Data AnalysisLead GenerationA/B testingHubSpot
Requirements
- C1 or C2 English and professional Spanish.
- 3+ years of paid media experience.
- Strong, hands-on experience managing Meta Ads lead generation campaigns.
- Proven success generating qualified leads or booked appointments.
- Advanced knowledge of Meta Ads Manager, campaign structures, targeting, retargeting, bidding, attribution, and budget optimization.
- Experience improving CPL, cost per appointment, conversion rate, and lead quality.
- Experience with Meta Pixel, Conversions API, UTMs, Google Tag Manager, and CRM platforms, preferably HubSpot.
- Strong A/B testing, data analysis, and reporting skills.
- Experience with B2B campaigns targeting the United States or Canada is strongly preferred.
- Google Ads and LinkedIn Ads experience is a plus.
- Reliable home office, stable internet connection, and backup internet access.
Responsibilities
- Develop and manage conversion-focused paid advertising strategies primarily across Meta Ads, including Facebook and Instagram.
- Set up, monitor, and optimize Meta Ads campaigns to improve key metrics (CPL, cost per booked call, CTR, CPC, conversion rate, and ROAS).
- Maintain accurate tracking through Meta Pixel, Conversions API, UTMs, Google Tag Manager, and HubSpot.
- Write compelling ad copy and coordinate with the design team to develop effective creative assets.
- Conduct A/B testing on ads, landing pages, lead forms, audience targeting, and segmentation.
- Research and define target audiences and key segments based on Valatam’s Ideal Customer Profile (ICP).
- Analyze campaign data and prepare performance reports with actionable insights and optimization recommendations.
- Complement strategy with Google Ads and LinkedIn Ads campaigns when needed.
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