Paid Media & Social Media Manager
New
V
VirtueStaffDigital Marketing
Metro Manila, Philippines. Panama City, Panama, Panama. Mexico City, Mexico. Bogotá, Bogota, Colombia. Islamabad, Islamabad Capital Territory, Pakistan. Johannesburg, Gauteng, South AfricaContractMiddle
Salary not disclosed
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Job Details
- Required Skills
- Lead GenerationDigital MarketingCanvaSEMrushAhrefs
Requirements
- Proven experience balancing creative visual content creation with analytical paid media performance.
- Deep understanding of paid media funnels from awareness to conversion.
- High proficiency in Canva for rapid digital asset design.
- Hands-on experience with SEMrush or similar tools like Ahrefs/SpyFu.
- Native proficiency inside major ad managers, including Meta Ads Manager and Google Ads.
- Strong understanding of ad targeting mechanics.
- Prior experience in construction or home services (HVAC, plumbing, etc.) is strongly preferred.
Responsibilities
- Manage the end-to-end setup, execution, and continuous optimization of paid ad campaigns on platforms like Meta and Google.
- Ideate, write, and design organic social media graphics and short-form assets using Canva.
- Develop integrated organic and paid media strategies aligned with growth goals and sales funnels.
- Conduct keyword research and analyze competitor strategies using tools like SEMrush to refine targeting.
- Monitor key performance metrics such as ROAS and cost-per-lead to report insights and optimize creative and copy.
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