Senior Performance Marketing Lead (Paid Media)
New
P
PairedPerformance Marketing
Colombia. Ecuador. Peru. Chile. Brazil. Venezuela, Bolivarian Republic ofFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 5+ years
- Required Skills
- Data AnalysisBudget management
Requirements
- 5+ years of experience in Performance Marketing or Paid Media within DTC or eCommerce.
- Proven experience managing $150K–$250K+ monthly ad spend per brand.
- Deep expertise with Meta Ads, TikTok Ads, AppLovin, and similar paid acquisition platforms.
- Previous experience leading or mentoring Media Buyers or Growth Marketers.
- Strong understanding of out-of-platform performance metrics and business KPIs.
- Experience with full-funnel optimization, including landing pages, offer testing, CRO, and customer journey optimization.
- Strong forecasting, analytical, and strategic planning skills.
- Excellent communication and presentation skills with fluent English.
- Comfortable leading client-facing strategic conversations.
- Ability to operate autonomously while building scalable systems and processes.
Responsibilities
- Lead, mentor, and develop a team of Media Buyers.
- Own paid acquisition strategy across Meta, TikTok, AppLovin, and other channels.
- Oversee full-funnel growth including landing page optimization, offer testing, and customer journey improvements.
- Manage and forecast monthly advertising budgets of $150K–$250K+ per brand.
- Analyze business performance metrics such as MER, blended ROAS, CAC, CPA, LTV, and contribution margin.
- Collaborate with Creative Strategists to develop testing frameworks and optimize creative performance.
- Lead strategic client calls and present actionable data-driven insights.
- Establish scalable experimentation frameworks and internal documentation.
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