Product Marketing Lead - Trade

New

ConsensysBlockchain, Web3

UNITED STATES - Remote, EMEA - Remote, LATAM - RemoteFull-TimeSenior

Salary146,000 - 220,000 USD per year

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Job Details

6 to 8+ years of experience in product marketing.
Direct experience in fintech, crypto, or a high-growth consumer tech environment.
Proven success leading complex product launches and lifecycle growth initiatives.
Strong strategic thinking and storytelling ability with the ability to distill complex concepts.
Analytical and outcome-driven approach to marketing and product strategy.
Exceptional cross-functional communication, influence, and project leadership skills.
Deep curiosity about web3, DeFi, and onchain user behaviour.
Demonstrated ability to use data and insights to inform strategy.
Nice to have: Experience in leading GTM for perps trading and prediction markets products.
Nice to have: Experience in leading GTM to Asia audience.

Define and execute end-to-end GTM strategy for features within Trading across global markets.
Partner with Product leads to shape roadmap priorities based on market insight, user behaviour, and growth potential.
Influence long-term product strategy and monetisation through competitive analysis, segmentation, and market research.
Lead product and feature launches, crafting narratives that resonate with crypto traders and holders.
Drive lifecycle marketing initiatives that increase awareness, activation, and retention across Trading funnels.
Partner with Growth and Analytics to identify friction points and translate insights into programmes that move key metrics.
Collaborate with cross-functional teams to deliver integrated campaigns that connect product value to cultural relevance.
Strengthen MetaMask's reputation as a trusted, user-first brand in the Trading community.

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