- Create short-form and long-form AI-generated video and static performance creatives for Meta, TikTok, YouTube, and other paid social channels.
- Generate content hypotheses and rapidly test ideas.
- Analyze creative performance and iterate based on data.
- Research competitor ads, trending formats, native and UGC-style creatives, and platform-specific paid social best practices.
- Collaborate with the Growth/Performance Marketing team on briefs, test plans, and iteration cycles.
- Experiment with hooks, storytelling formats, editing styles, and ad concepts to address creative fatigue.
- Use current AI image and video generation tools to produce ad variations at scale.