Product Marketing Manager
New
D
DrivetrainFinancial Software
IndiaFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5–12 years in B2B SaaS marketing, with at least 4 in product marketing
- Required Skills
- Product AnalyticsMarket Research
Requirements
- 5–12 years of experience in B2B SaaS marketing.
- Minimum of 4 years specifically in product marketing.
- Meaningful experience marketing to technical or financial buyers.
- Track record of independently owning positioning for a product or product line.
- Strong analytical instincts with experience using product analytics and GTM data.
- Exceptional written communication skills.
- Demonstrated ability to manage or mentor others, or readiness to step into a leadership role.
- Self-directed and comfortable navigating ambiguity in a fast-growing environment.
- Experience marketing to finance teams including FP&A, EPM, or accounting is a strong plus.
Responsibilities
- Own the company narrative and product-level messaging to differentiate against legacy EPM competitors.
- Build and maintain messaging architecture across personas including CFO, VP Finance, and FP&A managers.
- Run product launches end-to-end from positioning and enablement to post-launch measurement.
- Develop pricing and packaging recommendations based on research and market evidence.
- Drive in-app product adoption and feature discovery in partnership with Product and Customer Success teams.
- Set the editorial standard for research reports, whitepapers, case studies, and website content.
- Manage and develop a team of product marketers as the organization scales.
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