Product Marketing Manager
K
Kyivstar.TechFoodTech
AllFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3+ years
- Required Skills
- Google AnalyticsProduct AnalyticsFirebaseMarket ResearchCRM
Requirements
- 3+ years of experience as a Product Marketing Manager, Product Marketer, or Marketing Manager for digital products.
- Experience working with marketplaces or two-sided digital platforms.
- Experience developing mobile applications.
- Strong understanding of product marketing principles and the product lifecycle.
- Experience with competitive analysis and market research.
- Experience formulating product positioning and value propositions.
- Proficiency in tracking and interpreting product metrics such as Activation, Retention, Conversion, LTV, CAC, and ARPU.
- Demonstrated ability to work effectively with product, marketing, and analytics teams.
- Strong analytical skills with the ability to make data-driven decisions.
- Excellent communication and presentation skills.
- Experience with analytics tools such as Google Analytics 4, Firebase, or Amplitude is a plus.
Responsibilities
- Develop and evolve product positioning for diverse audiences.
- Design and execute Go-to-Market strategies for new features and services.
- Analyze market, competitor, user, and product trends.
- Conduct customer research and analyze insights.
- Formulate value propositions and core marketing messaging.
- Drive improvements in user activation, conversion, retention, and repeat purchases.
- Contribute to user onboarding, CRM communications, and customer lifecycle strategy.
- Collaborate with PPC, CRM, design, product, and sales teams on marketing initiatives.
- Measure the performance of feature launches and campaigns to provide improvement recommendations.
- Manage product/marketing metrics and participate in developing and testing growth hypotheses.
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