- Own funnel performance end-to-end: visit → quiz/onboarding → paywall → checkout → post-purchase upsells → app install → email lifecycle.
- Own and report CR2Pay and predicted LTV as core KPIs, designing and interpreting data-driven A/B tests.
- Personalize and tailor funnels based on user segment and intent.
- Manage web funnel infrastructure across platforms like Web2Wave and Funnel Lab, coordinating with technical teams.
- Improve email marketing communications including lifecycle, win-back, and cancellation flows.
- Collaborate with creative producers and UA teams on landing page and funnel alignment.
- Maintain internal documentation regarding funnel logic and testing history.
- Ensure monetization strategies balance user trust and product value.
CRMA/B testing