Senior Marketing Manager, Growth
W
WebflowB2B SaaS
Remote-first (United States)Full-TimeSenior
SalaryZone A: $150,000 - $180,000; Zone B: $141,500 - $170,000; Zone C: $131,500 - $158,000
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Job Details
- Required Skills
- SEOA/B testing
Requirements
- BA/BS degree or equivalent experience.
- Proven ability to think in systems and build iterative, hypothesis-driven experimentation programs.
- Technical fluency to sanity-check schema markup, QA page builds, and interpret attribution models.
- Deep expertise in technical SEO and Answer Engine Optimization (AEO).
- Experience using marketing analytics to instrument, measure, and attribute pipeline success.
- Ability to define and lead a mature experimentation roadmap with statistical rigor.
- Hands-on experience building and shipping web experiences in-platform.
- Capacity to apply AI agents and automation to growth workflows while maintaining human oversight.
- Strong ability to synthesize complex data and communicate clearly under executive pressure.
Responsibilities
- Own web optimization and A/B testing in partnership with the demand-gen team using tools like Webflow Optimize.
- Manage site-side execution of AEO to improve citations, performance, and accessibility on webflow.com.
- Run webflow.com as a living website by continuously developing pages, components, and design in-platform.
- Convert qualified traffic into pipeline by leading experimentation, personalization, and conversion architecture.
- Design, build, and ship landing pages and site experiences end to end without needing to hand off specs.
- Instrument event tracking, funnel analytics, and attribution to prove web's contribution to revenue.
- Support cross-channel campaign orchestration by wiring site behavior and responses into broader account motions.
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