- Own Vend's content engine by creating and managing blogs, customer stories, social media, email campaigns, landing pages, and sales enablement materials.
- Lead digital marketing programs including website strategy, SEO, paid digital campaigns, analytics, and conversion optimization.
- Partner with and manage external web development and SEO agencies to ensure project delivery.
- Plan and coordinate trade shows, speaking engagements, executive events, webinars, and field marketing programs.
- Develop targeted campaigns, personalized content, and sales enablement resources for account-based marketing in collaboration with the revenue team.
- Identify and implement opportunities to leverage AI tools and automation to improve marketing efficiency and performance.
SEODigital MarketingSaaS