Senior Marketing Manager
New
V
Vend ParkCommercial Real Estate
Work from home, from our Boston HQ, or wherever you’re most productive.Full-TimeSenior
Salary$110K - $145K; $110K – $145K • Offers Equity; Estimated Base Salary (DOE) $110K – $145K • Offers Equity
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Job Details
- Experience
- 4–7+ years
- Required Skills
- SEODigital MarketingSaaS
Requirements
- 4–7+ years of B2B marketing experience, preferably in SaaS, PropTech, or commercial real estate.
- Demonstrated experience managing content marketing, websites, SEO, digital advertising, and cross-functional marketing campaigns.
- Experience coordinating and managing external agency partners.
- Strong analytical mindset with experience measuring performance, optimizing campaigns, and translating metrics into insights.
- Hands-on experience incorporating AI into day-to-day marketing execution.
- Outstanding writing, communication, and project management skills.
- Exceptional attention to detail.
- Self-starter capable of managing multiple priorities in a fast-paced environment.
Responsibilities
- Own Vend's content engine by creating and managing blogs, customer stories, social media, email campaigns, landing pages, and sales enablement materials.
- Lead digital marketing programs including website strategy, SEO, paid digital campaigns, analytics, and conversion optimization.
- Partner with and manage external web development and SEO agencies to ensure project delivery.
- Plan and coordinate trade shows, speaking engagements, executive events, webinars, and field marketing programs.
- Develop targeted campaigns, personalized content, and sales enablement resources for account-based marketing in collaboration with the revenue team.
- Identify and implement opportunities to leverage AI tools and automation to improve marketing efficiency and performance.
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