Senior Growth Marketing Manager, Content & Lifecycle
J
JobgetherMarketing, AI
Canada, North American time zone overlapFull-TimeSenior
SalaryCompetitive salary range of approximately $125,000–$130,000 per year.
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Job Details
- Experience
- 5–8 years
- Required Skills
- Artificial IntelligenceSEOWordPressAhrefs
Requirements
- 5–8 years of experience in growth marketing, content marketing, or a related role, preferably within B2C products, SaaS, or content-driven businesses.
- Exceptional writing, editing, and storytelling skills.
- Strong hands-on SEO experience, including keyword strategy, search intent analysis, internal linking, content optimization, and content performance improvement.
- Experience with AI search optimization (AEO/GEO), EEAT strategies, and emerging AI-driven discovery channels.
- Strong conversion optimization mindset with experience improving landing pages, content journeys, and acquisition funnels.
- Lifecycle marketing and email experience, including newsletter ownership, lead generation campaigns, and nurture workflows.
- Experience managing writers, contractors, or editorial teams.
- Advanced familiarity with AI/LLM tools and the ability to integrate them into daily marketing workflows.
- Experience working with CMS platforms such as WordPress.
- Knowledge of analytics and marketing tools such as GA4, Google Search Console, Ahrefs, SEMrush, and CRO platforms.
- Highly self-directed with the ability to execute independently in a fast-paced environment.
- Ability to work consistently with North American time zone overlap.
Responsibilities
- Own the full editorial content lifecycle across blogs, pillar pages, and evergreen resource hubs, including research, planning, briefing, production, editing, publishing, and performance analysis.
- Drive organic growth through SEO and AI search optimization strategies, including content refreshes, internal linking, EEAT improvements, keyword targeting, and AI referral growth.
- Optimize content experiences for conversion by identifying opportunities, developing hypotheses, running experiments, and increasing registrations and subscriptions.
- Manage the strategy and execution of newsletters, including content planning, audience growth, engagement optimization, and performance reporting.
- Develop content-driven acquisition programs through lead magnets, reports, templates, nurture sequences, and email conversion flows.
- Build AI-enhanced content workflows using tools such as Claude, ChatGPT, Cursor, or similar technologies to improve efficiency while maintaining quality.
- Lead improvements to content platforms, templates, UX, and publishing experiences to increase discoverability, engagement, and conversion.
- Manage and mentor editorial contributors while maintaining a strong content calendar and quality standards.
- Partner with marketing leadership to define priorities, analyze performance data, and execute initiatives aligned with broader acquisition goals.
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