- Collaborate directly with the Head of Marketing to design and execute a revenue-focused content marketing plan.
- Drive hands-on SEO execution across target pages, optimizing on-page elements, internal linking architecture, and content scope based on specific page opportunities.
- Write and edit compelling content across our blog, conversion landing pages, and programmatic assets to capture organic demand.
- Pioneer AI-augmented production workflows using tools like Claude, ChatGPT, and Cursor to accelerate execution velocity while maintaining a top-tier quality bar.
- Partner with subject-matter experts to create authoritative thought leadership assets, case studies, and editorial campaigns.
- Manage the editorial calendar and oversee external content writers to ensure on-time, high-quality delivery across all projects.
- Update, refine, and test website copy in lockstep with design and engineering partners to optimize candidate conversion rates (CRO).
- Monitor content and campaign performance metrics, turning real-time analytics into actionable strategy updates.
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