- Research target institutions, programs, and stakeholders to understand organizational structure, incentives, and buying dynamics.
- Initiate outbound conversations by phone, email, LinkedIn, and other channels.
- Lead early conversations to diagnose institutional readiness, outcome alignment, and fit.
- Develop, test, and refine messaging for different buyer personas.
- Challenge prospects respectfully when their current approach is unlikely to drive employment outcomes.
- Disqualify misaligned prospects and nurture a focused book of prospects with thoughtful follow-up.
- Run structured outreach experiments and analyze results to apply learnings.
- Maintain accurate CRM records to support prioritization, follow-up, and learning.
- Collaborate with Sales, Marketing, and Customer Success to share market feedback and improve market engagement.
- Stay informed on hiring, higher education, and AI trends.
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