Business Development Representative (B2B)

New

JobscanHigher education

Remote - CanadaFull-TimeJunior

Salary$60,000 - $65,000 a year; $60–65K CAD base, $125–132K CAD OTE (Compensation is denominated in USD and paid in CAD)

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Job Details

Experience: 1+ year of experience as a Business Development Representative (BDR), or 3+ years of experience within Higher Ed (EDU).
Required Skills: Business DevelopmentHubSpotCRM

Have either 1+ year of experience as a Business Development Representative (BDR) or 3+ years of experience within higher education.
Bring experience selling or marketing a B2B product or service, or a deep operational understanding of educational institutions’ purchasing decisions.
Be able to articulate value clearly and initiate conversations with senior educational stakeholders.
Demonstrate strong written and verbal communication and the ability to present a clear point of view professionally.
Bring business judgment and curiosity about how complex institutions operate.
Be comfortable challenging assumptions and engaging in respectful disagreement.
Assess prospect fit, readiness, and priority, focusing on relationship quality and strategic fit.
Adapt your approach based on market feedback and operate in ambiguity.
Be familiar with a CRM such as HubSpot for planning work, tracking relationships, and follow-up.
Use analytical instincts to assess messaging and targeting and make adjustments.
Have experience using AI tools for research, writing, or workflow optimization, and an interest in emerging technology in hiring and education.
Demonstrate personal accountability and ownership over outcomes.

Research target institutions, programs, and stakeholders to understand organizational structure, incentives, and buying dynamics.
Initiate outbound conversations by phone, email, LinkedIn, and other channels.
Lead early conversations to diagnose institutional readiness, outcome alignment, and fit.
Develop, test, and refine messaging for different buyer personas.
Challenge prospects respectfully when their current approach is unlikely to drive employment outcomes.
Disqualify misaligned prospects and nurture a focused book of prospects with thoughtful follow-up.
Run structured outreach experiments and analyze results to apply learnings.
Maintain accurate CRM records to support prioritization, follow-up, and learning.
Collaborate with Sales, Marketing, and Customer Success to share market feedback and improve market engagement.
Stay informed on hiring, higher education, and AI trends.

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