Senior Growth Marketing Manager, Content & Lifecycle
J
JobscanB2C Tech
Remote - Canada, US Eastern time (EST, CT, or PT) overlap requiredFull-TimeSenior
Salary125,000 - 130,000 USD per year
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Job Details
- Experience
- 5-8 years
- Required Skills
- SEOWordPressAhrefs
Requirements
- 5-8 years of growth or content marketing experience, ideally at a B2C product or content-heavy site.
- Elite content creation and editing skills.
- Hands-on SEO practitioner: on-page optimization, internal linking, keyword targeting, search intent mapping, and cannibalization awareness.
- AEO/GEO fluency: optimizing for AI search and answer engines, building EEAT, and growing citations.
- CRO instinct: ability to review content, identify conversion opportunities, and run experiments.
- Lifecycle and email marketing experience: newsletter ownership and content-driven subscriber growth.
- People management experience: managing writers or contractors and running an editorial calendar.
- Strong AI/LLM fluency: daily use of Claude, ChatGPT, Cursor, or similar tools.
- Proficiency with WordPress; comfort with or curiosity about modern static site stacks (Astro/Vite) is a plus.
- Familiarity with GA4, Google Search Console, Ahrefs (or SEMrush), and one product/CRO tool (PostHog, Hotjar, Microsoft Clarity, or VWO).
- Self-directed and high-judgment: ability to execute without daily oversight.
Responsibilities
- Own the full editorial content lifecycle across the blog, pillar pages, and a new evergreen resource hub: research, planning, prioritization, briefing, production, editing, publishing, and performance reporting.
- Drive organic growth of editorial content through hands-on SEO and AEO/GEO: on-page optimization, internal linking architecture, content refreshes, net-new content, EEAT, and growing AI referral traffic, citations, and impressions.
- Own editorial CRO: treat the blog and pillars as conversion surfaces, form hypotheses, run tests, and grow new registrations and email subscriptions from content.
- Own the HireReady newsletter end to end: content strategy, weekly sends, subscriber growth, and performance.
- Build content-driven email acquisition: create lead magnets, embed opt-in strategy across content, and build welcome and nurture flows.
- Create original, data-driven content using proprietary data and insights.
- Pioneer AI-augmented production workflows using tools like Claude, ChatGPT, and Cursor.
- Lead a redesign of blog and content page templates in partnership with the Head of Marketing.
- Manage and develop the editorial team and coordinate ad-hoc video content with contractors.
- Partner closely with the Head of Marketing on shared website acquisition goals and performance data analysis.
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