Marketing Lead
New
J
JobgetherTechnology
IndiaFull-TimeLead
SalaryCompetitive compensation package of up to INR 17,00,000 depending on experience, plus equity opportunities.
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Job Details
- Experience
- 5+ years
- Required Skills
- SEOHubSpotData analytics
Requirements
- 5+ years of experience leading marketing initiatives or managing a marketing function.
- Proven experience across the full marketing mix, including brand, demand generation, content, paid media, and marketing operations.
- Experience managing marketing budgets and reporting pipeline performance and ROI to senior stakeholders.
- Hands-on experience with marketing automation platforms such as HubSpot or equivalent tools.
- Experience using digital advertising platforms such as Google Ads and LinkedIn Ads.
- Strong understanding of B2B marketing strategies, customer acquisition, and growth programmes.
- Comfortable using AI tools for content creation, campaign optimization, workflow automation, and reporting.
- Excellent written and verbal communication skills.
- Strong analytical, organizational, and project management skills.
- Ability to work independently in a remote-first environment.
Responsibilities
- Own and execute the India go-to-market strategy aligned with broader business objectives.
- Lead brand positioning, messaging, digital assets, and customer-facing marketing initiatives.
- Develop and manage demand generation programmes across paid, organic, email, social media, content, and partner channels.
- Own website strategy, SEO initiatives, conversion optimization, and performance improvement.
- Create product marketing strategies, including positioning, messaging, sales enablement materials, and launch campaigns.
- Manage marketing operations, including automation workflows, lead lifecycle management, lead scoring, attribution, and reporting.
- Use data and analytics to measure campaign performance, pipeline contribution, and return on investment.
- Build strategic partnerships with ecosystem organizations, industry communities, and relevant stakeholders.
- Plan and manage marketing budgets while ensuring alignment with growth priorities.
- Leverage AI-powered tools to improve marketing efficiency, content creation, campaign execution, and reporting processes.
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