Chief Marketing Officer (CMO)
New
I
IGAMINGHUNTIGaming
Fully remote or hybrid working modelFull-TimeExecutive
Salary not disclosed
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Job Details
- Languages
- Fluent English
- Experience
- 5+ years of experience in iGaming or Sports Betting marketing, including at least 2 years in a Head of Marketing, CMO, or equivalent executive leadership role
- Required Skills
- Microsoft Power BIGoogle AnalyticsSEOBudget managementCRM
Requirements
- 5+ years of experience in iGaming or Sports Betting marketing.
- At least 2 years in a Head of Marketing, CMO, or equivalent executive leadership role.
- Proven experience developing and executing marketing strategies across multiple brands and international markets.
- Deep understanding of CIS (RuNet) and Latin American markets, regional trends, and customer behavior.
- Extensive hands-on expertise in performance marketing, SEO, and the iGaming affiliate ecosystem.
- Experience managing marketing for .com segment brands with knowledge of payment infrastructure like crypto and PSPs.
- Demonstrated experience leading and developing cross-functional teams of 10+ specialists.
- Proven experience managing annual marketing budgets exceeding $1M and optimizing commercial metrics.
- Strong analytical mindset with practical experience in Google Analytics 4, Power BI, and internal BI solutions.
- Solid understanding of product metrics, CRM, and customer lifecycle management.
- Previous experience representing a business at major international industry conferences.
- Fluent English for daily business communication.
Responsibilities
- Develop and execute a comprehensive marketing strategy across multiple brands, geographic markets, and acquisition channels within the .com segment.
- Identify growth opportunities through market research, competitor analysis, and customer insights while optimizing marketing performance.
- Define and monitor key commercial and marketing KPIs including traffic, conversion, CPA, LTV, NGR, and bonus costs.
- Manage the marketing budget and P&L, focusing on resource allocation, unit economics, and profitability.
- Lead customer acquisition initiatives across paid, organic, and affiliate channels.
- Build and optimize affiliate partnerships through negotiation, cohort analysis, and cooperation models like RevShare and CPA.
- Lead and develop a multidisciplinary marketing organization including SEO, PPC, Affiliate, Social, and Influencer marketing teams.
- Establish a data-driven culture by collaborating with Product, CRM, Analytics, and BI teams to prioritize growth.
- Oversee cross-channel marketing campaigns to ensure consistent brand positioning and creative performance.
- Represent the business at major international industry conferences and networking events.
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