- Develop and execute a comprehensive marketing strategy across multiple brands, geographic markets, and acquisition channels within the .com segment.
- Identify growth opportunities through market research, competitor analysis, and customer insights while optimizing marketing performance.
- Define and monitor key commercial and marketing KPIs including traffic, conversion, CPA, LTV, NGR, and bonus costs.
- Manage the marketing budget and P&L, focusing on resource allocation, unit economics, and profitability.
- Lead customer acquisition initiatives across paid, organic, and affiliate channels.
- Build and optimize affiliate partnerships through negotiation, cohort analysis, and cooperation models like RevShare and CPA.
- Lead and develop a multidisciplinary marketing organization including SEO, PPC, Affiliate, Social, and Influencer marketing teams.
- Establish a data-driven culture by collaborating with Product, CRM, Analytics, and BI teams to prioritize growth.
- Oversee cross-channel marketing campaigns to ensure consistent brand positioning and creative performance.
- Represent the business at major international industry conferences and networking events.
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