- Design, build, and manage a centralized data pipeline in BigQuery unifying data from HubSpot, Dreamdata, Google Ads, LinkedIn, PostHog, and website sources.
- Maintain a deep understanding of browser tracking, cookies, JavaScript, and server-side GTM to resolve platform data discrepancies.
- Configure and refine Dreamdata attribution models to map the full prospect journey from anonymous visitor to closed-won deal.
- Build and maintain executive-facing dashboards in tools like Looker or Looker Studio to track channel performance, spend, and pipeline metrics.
- Design and execute ABM strategies using Clay for account enrichment, scoring, and AI-driven personalized outbound messaging.