Growth Marketing Manager
New
C
CollegeVineAI in Higher Education
CollegeVine became a fully remote company (with a NYC office) with a diverse cast of team members based predominantly in the United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3+ years
- Required Skills
- Data Analysis
Requirements
- 3+ years of experience in growth marketing, content marketing, demand generation, or a GTM-focused role at a B2B startup.
- Proven track record of building and executing strategies that drive measurable pipeline.
- Strong executor capable of moving fast and taking ownership over outcomes.
- Analytical mindset with a focus on testing and experimentation.
- Solid understanding of marketing fundamentals, including audience segmentation and positioning.
- Experience or interest in building with AI tools.
- Self-directed and resourceful; comfortable working in ambiguity.
- Motivated by business outcomes such as pipeline and closed deals.
Responsibilities
- Build and execute multi-channel plays that drive top-of-funnel pipeline, including outbound sequences, use-case campaigns, event follow-up, and LinkedIn ads.
- Develop, test, and iterate on plays and messaging for various higher education personas and use cases.
- Own content marketing initiatives such as blog posts, thought leadership, case studies, webinars, and social media.
- Build and manage outreach and experimentation infrastructure using AI tools.
- Track performance across campaigns and content to provide data-backed recommendations.
- Collaborate with Sales to ensure plays convert, content supports the sales cycle, and feedback loops remain tight.
- Develop and maintain a content calendar aligned to campaign themes, product launches, and seasonal cycles.
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