- Conceptualize and deliver creative, elevated event experiences that resonate with higher education stakeholders.
- Own end-to-end execution of field marketing initiatives, from planning and logistics through on-site coordination, post-event engagement, and debriefs.
- Develop and manage tight event and production cycles, including roadmaps, prep decks, run-of-show documents, and executive briefings.
- Create attendee communications and pre- and post-event content aligned with brand voice.
- Collaborate cross-functionally across Growth, Sales, Marketing, and Operations to align on goals and messaging.
- Partner with Sales on outbound and follow-up programs, including persona-based messaging and feedback loops.
- Identify and evaluate high-impact opportunities such as conferences and curated executive events.
- Maintain and improve event documentation, workflows, and playbooks to ensure scalable growth motions.
- Interpret performance data to provide clear recommendations and next steps.