VP, Revenue Marketing
New
C
CaptivateIQB2B SaaS
Remote USA / TorontoFull-TimeVp
Salary$305,000 - $385,000 a year (OTE)
Apply NowOpens the employer's application page
Job Details
- Experience
- 10+ years of GTM leadership, featuring 5+ years driving revenue, demand, or field initiatives at scale, including 3+ years directly managing a BDR or sales development team.
- Required Skills
- QA AutomationHubSpot
Requirements
- 10+ years of GTM leadership experience.
- 5+ years driving revenue, demand, or field initiatives at scale.
- 3+ years of direct experience managing a BDR or sales development team.
- Enterprise demand generation expertise.
- Proven ability to architect measurement systems and operational infrastructure.
- Expertise in managing cross-functional teams and implementing operational cadence.
- Track record of integrating Claude or GPT-based workflows into marketing operations.
- Experience orchestrating high-value in-person experiences and regional programs.
- Deep understanding of B2B SaaS dynamics and the land-and-expand model.
- Experience managing external vendors and agencies.
- Strong people leadership with a focus on mentoring and accountability.
- Builder mindset comfortable navigating ambiguity.
Responsibilities
- Own accountability for pipeline and revenue KPIs across all sources of demand.
- Design and maintain a performance measurement architecture covering funnel velocity, channel ROI, and cost of acquisition.
- Forecast, measure, and report on the impact of demand generation activities on pipeline and bookings.
- Implement AI-native marketing operations using agentic workflows to improve demand gen and BDR performance.
- Audit and scale the marketing tech stack to drive efficient growth.
- Establish an operating cadence of weekly performance reviews and monthly budget alignment.
- Lead the demand generation team and partner with Corporate and Product Marketing on brand-aligned campaigns.
- Shift field strategy toward high-value in-person engagement and executive events.
- Guide the BDR organization with a focus on precision prospecting, including post-sale expansion support.
View Full Description & ApplyYou'll be redirected to the employer's site
