Product Marketing Manager Damage Prevention
New
I
Irth SolutionsB2B SaaS
United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- HubSpotMarket ResearchCRM
Requirements
- 5+ years of experience in marketing, professional communications, or related industry-facing roles supporting utilities, operators, or critical infrastructure.
- Strong domain expertise in 811/One Call operations, including experience with utilities, operators, contractors, or One Call Centers.
- Working knowledge of CGA best practices, PHMSA regulations, and state-level 811 requirements.
- Exceptional written and verbal communication skills with the ability to translate complex operational topics into compelling narratives.
- Proven ability to work cross-functionally with Product, Sales, Customer Success, and Marketing teams.
- Willingness and ability to travel up to ~20% for customer events and industry engagement.
- Comfort operating in a high-growth, private-equity-backed environment with evolving priorities.
- Preferred: Hands-on experience with Irth products (Utilisphere, Exactix, or 811spotter).
- Preferred: Experience marketing damage prevention, asset integrity, or compliance software in a B2B SaaS environment.
- Preferred: Working knowledge of CRM platforms, social media tools, and HubSpot.
- Preferred: Experience supporting acquisitions or multi-product SaaS portfolios.
Responsibilities
- Own end-to-end positioning and messaging for the Damage Prevention portfolio (Utilisphere, Exactix, and 811spotter).
- Identify and document personas, use cases, and buyer journeys for utilities, operators, and contractors.
- Lead GTM planning for product launches, enhancements, and integrations.
- Create high-impact sales enablement materials including pitch decks, battlecards, solution briefs, case studies, and ROI frameworks.
- Partner with Product and Sales on pricing and packaging strategy.
- Engage directly with customers, prospects, and industry partners to gather actionable market insights.
- Manage the Damage Prevention event strategy and messaging for industry events like CGA and regional One Call events.
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