Senior Product Marketing Manager
New
Y
YoodliB2B SaaS
Remote (U.S.A.)Full-TimeSenior
SalaryTotal compensation is targeted at $165,000 - $185,000 (depending on experience)
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Job Details
- Experience
- 8+ years
- Required Skills
- Market Research
Requirements
- 8+ years of product marketing experience in B2B SaaS.
- Proven track record of owning positioning and GTM strategy for complex products.
- Demonstrated success leading product launches from strategy through execution.
- Expert-level messaging and storytelling skills for enterprise audiences.
- Experience developing sales enablement assets and frameworks for revenue teams.
- Strong analytical foundation using pipeline data and win/loss analysis.
- Proficiency in leveraging AI tools for research, messaging iteration, and enablement.
- Experience in a high-growth startup environment.
- Highly collaborative leadership style with ability to influence without direct authority.
Responsibilities
- Define and evolve product positioning, value propositions, and messaging frameworks across buyer personas.
- Partner with Product, Customer Success, and Sales to design and execute go-to-market strategies for new features and partnerships.
- Conduct market research, customer interviews, and competitive analysis to identify trends and unmet needs.
- Create and maintain AI-assisted repositories for personas, objections, and competitive insights to scale institutional knowledge.
- Drive the creation of product marketing collateral, including decks, one-pagers, videos, and messaging guides.
- Support experimentation and continuous feedback loops using AI tools for messaging iteration and precision.
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