VP of Marketing

New

MLabsFintech

United States. United KingdomFull-TimeVp

Salary$130K - $200K

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Job Details

Experience: 8+ years

Requirements

8+ years of progressive marketing leadership experience, including proven experience building and directing teams or functions within B2B technology, fintech, or payments.
Strong background marketing in stablecoins, banking-as-a-service (BaaS), cross-border payments, or emerging financial infrastructure.
Track record of building a marketing engine from an early stage into a mature, high-performing function, including hands-on experience utilizing modern, AI-native frameworks and operational tools.
Proven success marketing API-first or developer-facing products, with deep experience in product-led growth strategies and technical positioning.
Demonstrated experience presenting to executive teams and boards, with direct accountability for lead generation targets, pipeline, and revenue conversion.
Strong expertise in designing, measuring, and optimizing multi-channel inbound engines.
Highly autonomous and adaptable leader capable of setting strategy and creating infrastructure in fast-moving, high-ambiguity environments.

Responsibilities

Define the multi-year global marketing strategy and roadmap, aligning brand, demand generation, and GTM investments with overarching company objectives.
Design, deploy, and scale modern AI agents, automated workflows, and systems to execute high-impact marketing operations efficiently as the company grows.
Take end-to-end executive accountability for the inbound engine—from traffic generation, conversion, and lead qualification through to sales handoff—to hit key pipeline targets.
Build and optimize self-serve and usage-driven growth motions for API-first financial products to complement top-down enterprise sales initiatives.
Establish a category-defining brand strategy and compelling technical narrative that resonates with developers, engineering leaders, and key business decision-makers.
Lead direction and execution across digital performance, technical content, and industry events, ensuring quantitative rigor across all channels.
Collaborate closely with Sales and Product leadership to align messaging, produce sales enablement assets, and support major product launches.
Define executive- and board-level KPIs, establishing reporting frameworks that map marketing investments directly to pipeline generation and revenue outcomes.

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