VP of Marketing
New
J
JobgetherFinancial Technology
USFull-TimeVp
Salary$130,000 to $200,000
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Job Details
- Experience
- 8+ years
- Required Skills
- RESTful APIs
Requirements
- 8+ years of progressive marketing leadership experience, including experience building and leading marketing teams or functions within B2B technology, fintech, payments, or related industries.
- Proven experience developing marketing strategies for financial infrastructure, cross-border payments, banking-as-a-service (BaaS), stablecoins, or emerging financial technologies.
- Demonstrated ability to build and scale marketing functions from early-stage environments into mature, high-performing operations.
- Hands-on experience leveraging AI-powered tools, automation frameworks, and modern marketing technologies.
- Strong understanding of product-led growth strategies and experience marketing API-first, developer-focused, or technical products.
- Proven track record of owning demand generation, inbound growth engines, pipeline creation, and revenue impact.
- Experience presenting marketing strategies, metrics, and business outcomes to executive teams and boards.
- Strong expertise in multi-channel marketing, performance optimization, content strategy, and technical positioning.
- Entrepreneurial mindset with the ability to operate independently and create structure in fast-changing environments.
- Excellent strategic thinking, communication, leadership, and cross-functional collaboration skills.
Responsibilities
- Define and execute a multi-year global marketing strategy aligned with business objectives, growth priorities, and market opportunities.
- Build and scale an AI-native marketing organization by implementing modern automation, AI workflows, and operational systems.
- Own the full demand generation lifecycle, from traffic acquisition and conversion optimization to lead qualification and sales pipeline contribution.
- Develop and optimize product-led growth strategies that support self-service adoption and usage-driven growth for API-based financial products.
- Establish a differentiated brand positioning and technical narrative that resonates with developers, engineering teams, financial institutions, and business decision-makers.
- Lead multi-channel marketing strategies across digital performance, technical content, industry events, and other growth channels.
- Partner closely with Sales and Product leadership to align go-to-market initiatives, messaging, product launches, and sales enablement programs.
- Define executive-level marketing KPIs, reporting frameworks, and performance dashboards.
- Present marketing strategies, performance insights, and growth initiatives to executive stakeholders and leadership teams.
- Build scalable marketing processes, infrastructure, and capabilities to support international expansion.
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