Senior Direct Marketing Manager II
A
Apollo.ioB2B SaaS
Remote, United StatesFull-TimeSenior
Salary$163,000 — $230,000 USD
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Job Details
- Experience
- 8+ years of experience in performance or brand marketing
- Required Skills
- Data analytics
Requirements
- 8+ years of experience in performance or brand marketing, with hands-on ownership of direct and offline channels (CTV, audio, OOH, direct mail) at a high-growth B2B SaaS company.
- Deep expertise in incrementality measurement, geo holdout testing, halo effect studies, matched market experiments, and brand lift studies.
- Strong creative partnership skills, able to write compelling briefs, give sharp feedback, and collaborate with design and video teams.
- Experience with programmatic CTV and audio buying platforms.
- Familiarity with direct mail and gifting platforms and how to integrate them into broader demand generation programs.
- Highly analytical with a performance marketing mindset, comfortable defining KPIs, building measurement plans, and presenting results with statistical rigor.
- Experience working within ABM frameworks and aligning offline programs to target account lists.
- Proven ability to build programs from scratch in a fast-moving, cross-functional environment.
Responsibilities
- Own strategy, planning, and execution for Connected TV, Performance Audio (podcasts, streaming, radio), OOH, and Direct Mail/Gifting campaigns.
- Build and scale Apollo's audio program, spanning programmatic audio, podcast sponsorships, and direct partnerships.
- Design and execute incrementality testing programs (geo holdouts, halo studies, matched market tests) to quantify the business impact of each channel.
- Collaborate closely with the Creative team on briefs, concepts, and production, ensuring channel-specific creative is compelling and performance-oriented.
- Manage media buying relationships, vendor partnerships, and agency collaborations across all owned channels.
- Partner with Marketing Analytics & Data Science to build robust measurement frameworks and reporting infrastructure for offline and upper-funnel channels.
- Work cross-functionally with Brand, Sales, and Finance to align channel programs with pipeline goals and budget priorities.
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