CRM Manager
New
J
JobgetherIGaming
UKFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- Intermediate English communication skills
- Experience
- 2+ years
- Required Skills
- Data AnalysisA/B testingCRM
Requirements
- 2+ years of hands-on CRM experience, ideally within the iGaming industry across casino and/or sportsbook environments.
- Strong understanding of customer lifecycle management, engagement strategies, segmentation, and personalized communication approaches.
- Experience working with CRM automation platforms and managing customer campaigns at scale.
- Solid knowledge of bonus mechanics, promotional strategies, and their impact on customer behavior and business results.
- Strong analytical skills with the ability to interpret large datasets, identify trends, and convert insights into practical actions.
- Ability to work confidently with CRM performance metrics and evaluate campaign effectiveness.
- Data-driven mindset with strong attention to detail and problem-solving abilities.
- Proactive attitude and ability to manage priorities effectively in a fast-paced, international environment.
- Genuine interest in improving customer engagement, loyalty, and retention through innovative CRM strategies.
- Intermediate English communication skills, both written and spoken.
Responsibilities
- Plan, execute, and optimize CRM campaigns across different customer segments and product areas, including casino and sportsbook experiences.
- Manage the complete customer lifecycle, focusing on activation, retention, engagement, and reactivation strategies.
- Create and maintain customer segments using behavioral, transactional, and engagement data to deliver targeted communications and personalized offers.
- Design and analyze A/B tests to identify opportunities for improving campaign effectiveness and customer engagement.
- Monitor CRM activities, review campaign performance, and conduct regular audits to ensure quality and efficiency.
- Transform data analysis into actionable recommendations that improve retention strategies and customer value.
- Support the transition from manual campaigns toward automated lifecycle journeys and scalable retention flows.
- Prioritize stakeholder requests based on business objectives and collaborate closely with Product, Marketing, Analytics, and VIP teams.
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