Senior Lifecycle & CRM Manager
F
FormulaWellness Tech
Europe, ±2 hours of CETFull-TimeSenior
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Languages
- Fluent Russian, Professional English (B2)
- Required Skills
- Business IntelligenceCRM
Requirements
- Personally built or substantially rebuilt email/CRM infrastructure from scratch (ESP selection, domains, integrations, templates).
- Real deliverability experience (warming new domains, reputation management, handling spam-filter incidents).
- Consumer subscription background (trial-to-paid, renewals, churn, win-back).
- Ability to quantify channel contribution in revenue terms (LTV, cohort revenue, channel ROI).
- Proven track record of working without a playbook or detailed brief in a small, self-scoping team.
- Fluent Russian-speaker.
- Professional working English (B2).
Responsibilities
- Select and implement the ESP/CRM platform, handling everything from vendor comparison to full launch.
- Manage sending infrastructure including domains, authentication, warm-up, reputation, and inbox monitoring.
- Build lifecycle flows across the funnel, including onboarding, trial-to-paid, abandoned cart, payment failures, win-back, and reactivation.
- Design segmentation and trigger logic based on product and billing data in collaboration with BI.
- Manage channel performance, focusing on incremental revenue, cohort LTV, and retention metrics.
View Full Description & ApplyYou'll be redirected to the employer's site
